Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception. Thus, both for online and offline marketing it is essential for management to understand consumer perception more effectively and efficiently. Here is Digital Marketing and Its Impact on Consumer Perception.
Social networking is the latest fad among the young and old. Social network sites have become a great platform for people from different walks of life to express their views and ideas and meet people with similar interests. There are hundreds of social networking sites on the internet these which have attracted millions of web browsers
Starbucks portrays itself as a high-quality coffee for the high class and is priced slightly higher than the coffee of Caffe Nero. It stays true to its American originality and emphasizes solely its wide range of coffee drinks with only a few snacks and desserts. Apart from that, Starbucks distinguishes itself from other cafes by providing a very
Pricing is one of the most important activities for retailers. But it can often feel like guesswork. That’s because pricing is tied up in much more than a number, for your customers. It can touch on ideas like value, status, gratification, —and (don’t laugh), even joy. Look at 10 Retail Pricing Strategies that Get Customers to Buy
The history of social media is an important milestone for businesses and websites. Social networking may seem like a fairly new marvel on the Internet with Twitter and Facebook being the two most popular, but in reality, social is not and never was just devised by these two platforms. In fact, Facebook and Twitter were rolled out nearly
Are you equipped to handle retail theft and robberies? Whether you answered yes or no to that question, keep reading. Robbers and thieves can strike unexpectedly, and they can catch you off guard even if you already have an emergency plan in place. That’s why it’s important to periodically evaluate your procedures and improve them
Hunting can be a great source of fun and adventure but one that can go bad just by the simplest of mistakes. So, whether you are a pro or a rookie there are a set of guidelines or rules that must be followed if you want to have a seamless experience. Safety should always come first because it otherwise would be pointless to go hunting
Black Friday will barely be behind you when it’ll be time to turn your attention to that last-minute dash for holiday gift sales—the increasingly important Super Saturday. Look at 6 Ways Super Saturday Can Boost Your Holiday Sales.
With so many marketing tools and resources available, it might be difficult to tell the difference between various eCommerce marketing strategies. This article will explain what eCommerce marketing is and how you can use today’s most important marketing channels to acquire consumers. Here is a Comprehensive
Gift cards. No matter what type of store you have or how big your business is, you’ll likely benefit from carrying them in your shops. As retail expert Kevin Graff said, “Gift cards are God’s gift to retail.” Look at How to Sell More Gift Cards in Your Retail Store.
