Digital Marketing and Its Impact on Consumer Perception

There are some of the reasons behind the maintenance of consumer perception of the business and industries:

1. Creating brand awareness

2. Creating brand loyalty

3. Enhancing consumer loyalty

4. Developing brand image

5. Competitive advantage

Before purchasing or experiencing products and services, customers have a tendency to develop certain perceptions. Perception usually varies from customer to customer, product as well as service quality. Hence, from a business or marketing point of view, it is essential for them to track down the customer behavior pattern and their perception and therefore need to address the same effectively and efficiently.

During purchasing a product or service, customers always have a tendency to gather knowledge about the same over the internet. Thus, based on the online presence and rating, mainly from Google, customers land to conclusions for buying decision process. Therefore, developing perception prior to buying is essential for the business to track down. Customers also develop buying behavior and it depends on the user experience. Actually, based on the user experience, perception varies and it is essential to address it accordingly.

Organizations in order to have a competitive advantage ahead of their competitors need to develop and maintain their brand awareness and image. Based on the market presence and performance, customers used to develop their own perception that guides them to undertake purchasing decisions.

In fact, it is essential for the management to address all the consumer complaints and issues in order to have customer faith and resolve all related issues.

Digital marketing is a platform that accelerates marketing activities to a different level that provides the organization with ample enough opportunity. Thus, a digital marketing platform operates using digital technologies and the primary and most effective medium is the internet. This, therefore, helps the organizations to attach with a million customers within a short span of time.

Some of the various platforms, organizations do undertake while implementing the digital marketing process are search engine optimization, search engine marketing, social media optimization, and e-mail marketing. Some digital marketing platforms like Google Ad words, Google Webmaster tools, Google Analytics, Facebook, Twitter, and Linked IN, which help to track customers, perform customer engagement and thus interact with them effectively and efficiently. Thus, it is also stated as the online marketing platform that helps to connect with the clients and the audiences and thus helps in effective customer engagement.

Now the main title of the article is used to focus on digital marketing and its impact or effect on consumer perception. Due to the digital presence, it is easy for the organization to connect with the customers more easily and effectively. From the customer end, they face problems and often they share various recommendations and reviews. It is essential for the organization to respond to those queries and the digital marketing platform provides mobility in such a process.

These digital marketing platforms, thus make communication more effective and result oriented and thus helps in managing customer perception more effectively. Facebook, Twitter, and other social media sites help to target a larger community and thus it becomes easy to connect with the audiences more effectively. Combining all the digital marketing activities and developing customer perception, helps the organization develop consumer awareness. Developing effective customer perception helps in redefining brand awareness and brand image.

While conducting a digital marketing process, it is very essential to maintain the proper pace and quality. This will ensure proper customer attraction, which helps in developing better customer perception towards various products and services. The social media platform has helped in attracting or tapping the targeted customers more easily and thus ensuring customer engagement, which helps in developing perception. Thus, from the above discussion, it is obvious that digital marketing does create a solid impact on consumer perception thus enhancing the brand image as well as awareness.

Lastly, it is essential to conclude that not only business professionals, but students also need to have a proper grip and awareness of the field of digital marketing since it also provides future prospects in their careers.

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