A Comparative Marketing Strategy Analysis Between Starbucks and Caffe Nero

Starbucks portrays itself as a high-quality coffee for the high class and is priced slightly higher than the coffee of Caffe Nero. It stays true to its American originality and emphasizes solely its wide range of coffee drinks with only a few snacks and desserts. Apart from that, Starbucks distinguishes itself from other cafes by providing a very

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