The rise of Instagram — now the fastest growing social network — has many independent retailer owners wondering how they can get in on the action. Now with over 1 billion monthly active users, Instagram is a powerful social channel to influence the purchasing decisions of young adults. Here is The Independent Retailer's Guide to Instagram.

Facebook has made it no secret that live video is a key way of getting your content in front of even more of your target audience. Some of the Tips to Create an Engaging Facebook Live. Facebook Lives are a great tool for independent businesses because they: Provide completely unique video content, generating watch times that are 3x greater

Some articles suggest Amazon is the death of small and independent retailers, while others say there is nothing to be concerned about. Whatever your opinion is of the future, there is no doubt that the face of Australian Retail will change, just as other markets have, with Amazon’s arrival in Australia in the near future. Here are the

High email open rates aren’t valuable if you’re not truly engaging with your audience. A marketing email’s main goal is to boost site traffic and increase sales. Along with your email’s Open Rate (how many people you sent the email to, divided by how many people opened it), your email’s clickthrough rate (CTR) is the best way