The rise of Instagram — now the fastest growing social network — has many independent retailer owners wondering how they can get in on the action. Now with over 1 billion monthly active users, Instagram is a powerful social channel to influence the purchasing decisions of young adults. Here is The Independent Retailer's Guide to Instagram.

Facebook has made it no secret that live video is a key way of getting your content in front of even more of your target audience. Some of the Tips to Create an Engaging Facebook Live. Facebook Lives are a great tool for independent businesses because they: Provide completely unique video content, generating watch times that are 3x greater