Support for your unique franchise culture
No two franchise businesses are alike. In balancing control over brand vs. franchisee flexibility, you will have created your own specific set of business rules. Can franchisees create their own promotions? Can they choose some or any of the products they carry? How much information can be shared between stores? The answer to these questions is different with every franchise.
What sets our innovative technology apart is our capability to configure the system to perfectly match the business rules you prefer.
You define what items are pushed down to franchisees as well as what data is pulled back up to headquarters. This is done using what we call a “Master” account. Store owners are provided with their own separate IconicERP account(s), each containing built-in synchronization tools to the franchisor’s “Master” account. Imagine updating pricing for a weekend sale at HQ and having it relayed to all franchisees within minutes. This possibility is a reality with our progressive franchise solution.
A centralized franchise is one where the franchising organization has a lot of power and can (and does) dictate the rules to franchisees. Franchises like these provide a consistent, repeatable experience for customers, generate more centralized, shareable data for the franchisees, and create leverage against suppliers.
They have less flexibility in franchise operations, but in return, they gain the benefit of more useful information from headquarters.
A semi-centralized franchise is one where the franchisees hold power. The headquarters may be more of a partnership or conglomerate. Franchises like this will typically share a core set of products and certain brands. Otherwise, individual franchisees may sell additional products and services the other locations aren’t interested in. They will generally have their own rules about staffing.