{"id":55813,"date":"2023-07-07T23:30:26","date_gmt":"2023-07-07T20:30:26","guid":{"rendered":"https:\/\/iconicerp.com\/?p=55813"},"modified":"2023-07-15T16:51:38","modified_gmt":"2023-07-15T13:51:38","slug":"online-merchandising-guide-8-strategies-to-implement-today","status":"publish","type":"post","link":"https:\/\/iconicerp.com\/ar\/online-merchandising-guide-8-strategies-to-implement-today\/","title":{"rendered":"Online Merchandising Guide: 8 Strategies To Implement Today"},"content":{"rendered":"\n\n\n
If you\u2019re an omnichannel retailer (one who sells both online and in stores), you\u2019ve likely put some thought into the strategy behind your store\u2019s layout, signage, displays, and promotions. This is what\u2019s known as retail merchandising. Here is the Online Merchandising Guide: 8 Strategies To Implement Today.<\/p>\n

Why do you do these things? It\u2019s simple. Retail merchandising techniques like these help you attract customers and sell more to them. What we want to know is: have you put as much thought into your\u00a0online\u00a0<\/i><\/b>merchandising strategy?<\/i><\/p>\n

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What is online merchandising?<\/strong><\/h2>\n

Let\u2019s start by explaining what online merchandising actually is. Online merchandising is the placement and order of products, collections, and promotions on your site to increase sales. If you do this correctly, it will help potential customers navigate your stock, promote your products and ensure shoppers find the right products at the right time.<\/p>\n

If you want to ensure your online merchandising is as good as it can be, then, you\u2019re in luck. We\u2019ve got a few handy tips to help you boost your sales in no time. Let\u2019s get started:<\/p>\n

>1. Personalize the online shopping experience<\/strong><\/h2>\n

According to an Epsilon study,\u00a09 in 10 consumers<\/a> prefer personalized shopping experiences. And, 4 in 5 are more likely to shop with a brand that offers personalized experiences. Research by McKinsey similarly found that while consumers may take personalization for granted if a retailer doesn\u2019t do it well,\u00a0shoppers may abandon a brand<\/a>\u00a0and go to a competitor.<\/p>\n

So, how can you personalize the online shopping experience for your customers? It\u2019s all about tapping into customers\u2019 data. For example, you can use a customer\u2019s past browsing history to recommend products that they\u2019ll be most interested in.\u00a0Or, you can upsell based on items that a customer already owns or are in their cart.<\/p>\n

Personalization\u2014whether online or in stores\u2014sets retailers apart and creates an experience shoppers will keep coming back to.<\/p>\n

2. Use the Rule of 3<\/strong><\/h2>\n

The Rule of 3 is a popular visual merchandising strategy in an in-store setting. According to the\u00a0Rule of 3<\/a>, shoppers are more likely to notice and remember\u00a0displays\u00a0and products when they are grouped in threes. For example, you\u2019ll often see three mannequins placed together in stores.<\/p>\n

You should translate the Rule of 3 for a digital format. You could format your e-commerce store to display three products per row. Or, style items in threes when taking editorialized product photos.<\/p>\n

Fiverr<\/a> suggests grouping \u201citems that are similar or share a close relationship, but aren\u2019t completely identical.\u201d For example, you could group a bicycle, helmet, and tire pump in the same photo, or display a hat, scarf, and coat in the same row on your website.<\/p>\n

3. Upsell premium products<\/strong><\/h2>\n

The goal of online merchandising is to sell more and make more money with each purchase. One way to increase your average order value is to\u00a0upsell. In a store setting, sales associates upsell by recommending more premium versions of products customers are interested into shoppers.<\/p>\n

You can also upsell in an e-commerce setting. One way to do this is to implement a \u201ccustomers also considered\u201d element on your website and display similar, but more expensive, versions of products to shoppers.<\/p>\n

The Rule of 3 can also be used to upsell. Show off basic, mid-range, and premium versions of similar products in the same row or image to show customers what they could get if they spent a little more.<\/p>\n

\"Online<\/a>4. Cross-sell complimentary items<\/strong><\/h2>\n

Another technique for increasing your average order value is to cross-sell products. Not sure where to start? Check out these tips from our online merchandising guide:<\/p>\n