{"id":53799,"date":"2022-09-10T23:00:44","date_gmt":"2022-09-10T20:00:44","guid":{"rendered":"https:\/\/iconicerp.com\/?p=53799"},"modified":"2022-09-01T23:47:29","modified_gmt":"2022-09-01T20:47:29","slug":"11-mothers-day-ideas-to-implement-in-your-retail-business","status":"publish","type":"post","link":"https:\/\/iconicerp.com\/ar\/11-mothers-day-ideas-to-implement-in-your-retail-business\/","title":{"rendered":"11 Mother\u2019s Day Ideas to Implement in Your Retail Business"},"content":{"rendered":"\n\n\n
Unless you\u2019ve been doing business under a rock lately, then you know that Mother\u2019s Day is only a few weeks away. And while it isn\u2019t as huge as the Christmas holidays or the back-to-school season, Mother\u2019s Day is still considered a significant shopping event that retailers should pay attention to. Here are 11 Mother\u2019s Day Ideas to Implement in Your Retail Business.<\/p>\n

Whether you\u2019re cooking up your Mother\u2019s Day campaigns for the first time, or you are looking for new ideas to spice up your existing ones, the tips and examples below will get you started.<\/p>\n

First things first: know who you\u2019re talking to<\/strong><\/h2>\n

Before diving into Mother\u2019s Day marketing tactics, take a step back to think about who you\u2019re targeting. Ask yourself:\u00a0who do you want to reach with your efforts and what are their shopping objectives for Mother\u2019s Day?<\/i><\/p>\n

It helps to know the individuals that your customers are shopping for. Are they buying presents for their mothers or spouses? Are they celebrating with their friends, sisters, or daughters? The answers to these questions will help you craft your messaging and audience targeting correctly.<\/b><\/p>\n

To give you more insights into Mother\u2019s Day trends, the National Retail Federation (NRF) found that eight out of 10 consumers celebrated the holiday, despite the pandemic. Last year, the\u00a0National Retail Federation indicated\u00a0<\/a>that average Mother\u2019s Day spending to reach $228, and we\u2019ll likely see similar trends in 20212, especially as the world continues to open back up.<\/p>\n

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Do you see the same trends in your business? Pay attention to your shopper data to find out.<\/p>\n

Once you have a handle on who your audience is and the people with whom they\u2019re celebrating, you can start crafting and executing campaigns to reach them.<\/p>\n

Consider giving customers the option to opt-out<\/strong><\/h2>\n

Mother\u2019s Day can be a sensitive topic for some consumers. Depending on your customer base, it may make sense to give people the opportunity to pause Mother\u2019s Day marketing messages.<\/p>\n

This may feel like a counterintuitive practice, but some experts believe that it can actually improve subscriber retention in the long run.<\/p>\n

As Kate Muhl, a marketing analyst at Gartner told Morning Brew, giving people the ability to opt out is a \u201cretention move\u201d that allows the brand \u201cto stem the tide of people who are frustrated, hurt and triggered by your [emails], and opt-out altogether.\u201d<\/p>\n

It can also help you get to know your subscribers better.<\/p>\n

According to Josh Pierry, CEO of digital marketing agency Pierry, the practice gives brands more information on the preferences of their customers, which can ultimately be used to create a more relevant experience.<\/p>\n

\u201cIf someone wants to opt-out, that\u2019s a data point and something we get to know about a consumer,\u201d he told Morning Brew.<\/p>\n

Need inspiration on the types of \u201copt-out\u201d messages to send out? Here\u2019s an example from Tea Drops.<\/p>\n

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Mother\u2019s Day Promotion Ideas<\/h1>\n

Now that we\u2019ve covered the top industry trends surrounding Mother\u2019s Day, let\u2019s look at the ways in which you can help your customers celebrate. Here are some campaign and promotion ideas to try in your business.<\/p>\n

1. Start sending Mother\u2019s Day reminders to your existing customers and email list<\/b><\/h2>\n

Lindsey Winsemius, Vice President at digital marketing tech company ApogeeINVENT, recommends that retailers take advantage of email marketing to put themselves on the radars of their customers.<\/p>\n

\u201cUse email marketing tailored for Mother\u2019s Day. If you have a special deal, or even if you don\u2019t, create an email marketing campaign with Mother\u2019s Day as the theme,\u201d she says.<\/p>\n

\u201cYou could include a list of gift ideas for Mother\u2019s Day, highlighting your most popular products. This helps ensure your consumers are thinking about your business when it comes time for them to buy a Mother\u2019s Day gift.\u201d<\/b><\/p>\n

You might also want to include a calendar or table that shows when customers need to place their orders (if they\u2019re shopping online) and what shipping option to select if they want their purchases to arrive on time.<\/b><\/p>\n

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One store doing this well is Casetify. Take a look at their email above. Not only did Casetify send out an effective promotion, but they also enclosed a handy shipping cut-off guide to so customers know their order deadlines.<\/p>\n

2. Create a Mother\u2019s Day gift guide<\/b><\/h2>\n

You most likely have customers who aren\u2019t sure what to buy on Mother’s Day. Help them out by creating a gift guide that allows people to shop according to:<\/p>\n