{"id":53798,"date":"2022-09-02T23:00:41","date_gmt":"2022-09-02T20:00:41","guid":{"rendered":"https:\/\/iconicerp.com\/?p=53798"},"modified":"2022-09-01T23:19:53","modified_gmt":"2022-09-01T20:19:53","slug":"7-retail-cash-wrap-tips-to-help-you-increase-sales-at-the-checkout-counter","status":"publish","type":"post","link":"https:\/\/iconicerp.com\/ar\/7-retail-cash-wrap-tips-to-help-you-increase-sales-at-the-checkout-counter\/","title":{"rendered":"7 Retail Cash Wrap Tips to Help You Increase Sales at the Checkout Counter"},"content":{"rendered":"\n\n\n
If there was an easy way to entice your shoppers to make more purchases while in your store, would you do it? Chances are, that you would. The good news is that there are plenty of ways to make that happen \u2014 starting with your checkout counter and cash wrap. Look at 7 Retail Cash Wrap Tips to Help You Increase Sales at the Checkout Counter.<\/p>\n

It\u2019s here that the shopper goes from simply being a guest in your store to becoming a paying customer. But a checkout counter isn\u2019t just a place to pay for things; it\u2019s a place to build your brand, create customer loyalty, and of course, increase sales.<\/p>\n

What is a cash wrap?<\/b><\/h2>\n

Simply put, cash wraps are the locations in your store where customers pay for merchandise. But it\u2019s more than just a cash register. It also applies to the surrounding area, including any retail displays or nearby aisles.<\/p>\n

To expand a bit, it\u2019s the one place that all of your customers need to pass through to exit your store \u2014 whether they\u2019re buying something or not. It\u2019s essentially the last chance you have to entice them to make a purchase. Maybe they didn\u2019t find exactly what they were looking for and started to walk out, only to have their eyes drawn to a display of goods right by the register \u2014 which they end up buying.<\/p>\n

That\u2019s the power in a cash wrap.<\/p>\n

What to consider when designing a cash wrap<\/b><\/h2>\n

While retailers can easily use a cash wrap area to increase sales, that doesn\u2019t mean it\u2019s always used effectively. In fact, this area is often overlooked and not used to its full potential. While you won\u2019t be able to display large items, you can focus on impulse buys and maximizing the selling potential of your floor space.<\/p>\n

Here are a few things that you should consider:<\/p>\n

Take note of the available space you have<\/b><\/h3>\n

How much space do you have to work with and how does the cash wrap fit into your store layout? When it comes to storing layout and traffic flow in places like the US, your cash wrap should ideally be on the left side of the store, towards the front. Most customers turn right when they enter a store, and you want your best-selling items in the back, creating the longest path through the store.<\/p>\n

(Note: The flow of retail traffic within a store may be different for merchants in the UK or Australia, so be mindful of this when setting up your cash wrap.)<\/p>\n

Make sure you keep enough space in front for customers to checkout, while keeping enough space behind the cash wrap for employees to easily work. A good reference guide is the\u00a0ADA Standard for Accessible Design, which mandates retailers have an area of at least 30 to 40 inches in front of the checkout counter, which will allow for a wheelchair.<\/p>\n

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You\u2019ll also need storage for any bags and all the materials employees will need to check people out. The more organized this area is, the shorter the wait time will be for customers.<\/p>\n

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\"7<\/a><\/b><\/h3>\n

Know the types of cash wraps in retail<\/b><\/h3>\n

Not all cash wraps are created equal, so think about the best checkout counter configuration for your store. The \u201cright\u201d cash wrap type will depend on the amount of space you have and your objectives.<\/p>\n

The three most common cash wrap configurations are:<\/p>\n

Single countertop\/checkout counter<\/b>\u00a0\u2013 With this setup, your cash wrap consists of a single checkout counter. This is usually positioned parallel to a wall and takes up the least amount of space, making it ideal for small shops.<\/p>\n

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Dual cash wrap \/ two-part unit<\/b>\u00a0\u2013 According to\u00a0Palmer Retail Solutions, a dual cash wrap has \u201cone section parallel to the wall and another free-standing unit placed in front, facing the customer.\u201d This cash wrap works great for medium to large stores that need extra space for countertop merchandise.<\/p>\n

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Three-part cash wrap<\/b>\u00a0\u2013 This configuration forms a U-shape around your cashiers, and it\u2019s ideal for high-traffic stores that require multiple people at the checkout counter. If you perform other customer-facing tasks at the checkout area (e.g., gift wrapping, order processing, customer support), then a three-part cash wrap is your best bet as it gives you ample countertop space to perform a variety of jobs.<\/p>\n

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Come up with your checkout counter merchandising strategy<\/b><\/h3>\n

One of the first things you can do to make this area profitable is also the simplest \u2014 look at the products that you put there. This is an area ripe for impulse buys \u2014\u00a0which we\u2019ll get to in a minute \u2014 so place items that are complementary to the products stocked in the rest of your store so that you can easily upsell.<\/p>\n

The best impulse buys aren\u2019t the most expensive items, but they do help increase total sales. For example, candy, gift cards, batteries, sunglass cases, and even warranties and insurance. Having a different mix of categories can entice your shoppers to buy even more.<\/p>\n

While these items will vary depending on the store, generally speaking, items on your cash wrap should be:<\/p>\n