{"id":17010,"date":"2022-07-23T23:00:34","date_gmt":"2022-07-23T20:00:34","guid":{"rendered":"https:\/\/iconicerp.com\/?p=17010"},"modified":"2022-07-15T15:53:52","modified_gmt":"2022-07-15T12:53:52","slug":"3-simple-ways-to-get-more-sales-this-back-to-school-season","status":"publish","type":"post","link":"https:\/\/iconicerp.com\/ar\/3-simple-ways-to-get-more-sales-this-back-to-school-season\/","title":{"rendered":"3 Simple Ways to Get More Sales This Back to School Season"},"content":{"rendered":"\n\n\n
The back-to-school (BTS) season is nearly here. And if you work in retail, you know that\u2019s a big deal. Back to school is the second biggest shopping period of the year, and 2022 is shaping up to be busier than ever. Check these 3 Simple Ways to Get More Sales This Back-to-School Season.<\/p>\n

Mastercard SpendingPulse is forecasting a 7.5% increase1<\/sup> in back-to-school spending in 2022 compared to last year, indicating the industry is continuing to bounce back from the pandemic.<\/p>\n

It\u2019s also important to note that consumers plan to kick off their back-to-school shopping sooner rather than later. According to Statista, the majority of customers (62%) buy back-to-school supplies in the first two weeks of August 2.<\/p>\n

All to say that it\u2019s high time to start prepping your business for back to school. Fortunately, Lightspeed makes it simple.<\/p>\n

Here are 3 easy (but powerful) ways to drive even more sales this back-to-school season.<\/p>\n

1. Sell everywhere<\/strong><\/h2>\n

Make no mistake, this year\u2019s consumers will be using multiple channels in their back-to-school shopping journeys.<\/p>\n

While many shoppers will continue to shop in-store, a good chunk of consumers will make purchases on e-commerce sites and social media. Industry data shows that 48% of consumers3<\/sup>\u00a0are planning to shop online for back to school, making the internet a top retail shopping destination this time of the year.<\/p>\n

To maximize your back-to-school sales, you need to meet consumers where they\u2019re at. And when it comes to the internet, where they\u2019re at is everywhere.<\/p>\n

If you haven\u2019t done so yet, set up your eCom store on Lightspeed. This enables you to connect your web store with your point of sale system to ensure your stock levels stay in sync across all your channels.<\/p>\n

Lightspeed also integrates with Wix, WordPress, Amazon, eBay, and other platforms. This means if you have an existing online store, connecting it to Lightspeed is even easier.<\/p>\n

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And don\u2019t forget to set up shop on social media.<\/p>\n

More than half of social media users (55%) aged 18 to 24 say that they\u2019ve purchased something via a social network4<\/sup>, so having a social selling strategy can definitely help drive traffic and sales back to school.<\/p>\n

Lightspeed enables you to start selling on social media with just a few clicks. Connect your store to TikTok, Instagram, and Facebook, so you can put your products in front of your brand\u2019s fans and followers. The beauty of social selling is it empowers you to set up shop quickly. So if you don\u2019t have time to launch a fully-fledged eCommerce store, you can still reach online shoppers through social media.<\/p>\n

2. Maximize your retail data<\/strong><\/h2>\n

Already have your store set up? Now it\u2019s time to fill your shelves with the right products. With advanced reporting, it\u2019s easy to figure out what products sell best and when based on how shoppers have purchased previously.<\/p>\n

With Advanced Reporting, you\u2019re able to access historical data and gain more in-depth information about your sales, inventory, and customers.<\/p>\n

For instance, you can generate an Inventory Report for the previous back-to-school season, and identify the products that performed well.<\/p>\n

Inventory Reports can be filtered based on the following parameters:<\/p>\n