{"id":16565,"date":"2022-07-07T23:00:26","date_gmt":"2022-07-07T20:00:26","guid":{"rendered":"https:\/\/iconicerp.com\/?p=16565"},"modified":"2022-07-02T22:24:12","modified_gmt":"2022-07-02T19:24:12","slug":"tips-to-create-an-engaging-facebook-live","status":"publish","type":"post","link":"https:\/\/iconicerp.com\/ar\/tips-to-create-an-engaging-facebook-live\/","title":{"rendered":"Tips to Create an Engaging Facebook Live"},"content":{"rendered":"\n\n\n
Facebook has made it no secret that live video is a key way of getting your content in front of even more of your target audience. Some of the Tips to Create an Engaging Facebook Live.<\/p>\n

Facebook Lives are a\u00a0great tool<\/a>\u00a0for independent businesses because they:<\/p>\n

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  1. Provide completely unique video content, generating watch times that are 3x greater than pre-recorded video<\/li>\n
  2. Are cost-effective, forgoing the need for fancy equipment or expensive editing sessions<\/li>\n
  3. Allow you to connect with your audience, producing 6x as many interactions as traditional videos<\/li>\n<\/ol>\n

    In fact, Facebook Live videos are so effective that\u00a01 out of every 5 Facebook videos is a live broadcast<\/a>, nowadays. It\u2019s pretty clear, that if you\u2019re not running Facebook Lives, you should be.<\/p>\n

    But, running a Facebook Live is a whole different challenge than uploading a pre-recorded video. Mostly because it\u2019s, well,\u00a0live<\/i>. So, if you\u2019re looking to improve your skills or you\u2019re worried about running your first live video on the platform, here are four things to keep in mind before you get started:<\/p>\n

     <\/p>\n

    Date and time ??<\/strong><\/h2>\n

    Before you even hit the\u00a0go-live <\/i>button, it\u2019s important to think about\u00a0when<\/i> you will be broadcasting. While your live videos can still be watched after you have gone offline, the value of these videos is live engagement. You want to be sure that the date and time of your live video maximize the number of potential viewers, in turn, maximizing the potential engagement.<\/p>\n

    To ensure you have the best date and time for your Facebook Live, start with thinking about the audience you are trying to attract, and when that audience is typically active on social media.<\/p>\n

     <\/p>\n

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    For example?<\/strong><\/h3>\n

    if you are targeting working professionals, running a Live in the mid-afternoon on a Tuesday might not get you the most viewers. Next, look into the\u00a0posts<\/i>\u00a0section of your Facebook page insights to see when your fans are online.<\/p>\n<\/div>\n

    Facebook has added a\u00a0new feature that lets you pre-schedule your Facebook Lives. Try setting up a pre-scheduled Live and sending out the link to your customers. This will let the RSVP to your Live and make sure their schedules are cleared.<\/p>\n

    \"Tips<\/a><\/strong><\/h2>\n

    Topic and script ??<\/strong><\/h2>\n

    Like most types of social content, it\u2019s important to be posting with a purpose. Ask yourself, why am I planning this Facebook Live and what am I trying to get out of it? Asking these questions will help you properly define a topic and audience for your live video.<\/p>\n

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    For example?<\/strong><\/h3>\n

    You could run a Facebook\u00a0Live to demonstrate a tutorial on how a product works with the purpose of reducing returns, or about an event you\u2019ll soon be hosting to encourage customers to come into your store or restaurant.<\/p>\n<\/div>\n

    Once you have your topic chosen, it\u2019s important to set a rough script or outline for your Live. Doing so will make it easier for you to structure what needs to be said and for your audience to follow along with the presenter during the live session. This is especially important if your Live is more technical or has multiple parts.<\/p>\n

    From the start, you can even let your audience know what this outline looks like.<\/p>\n

     <\/p>\n

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    For example<\/strong>?<\/strong><\/h3>\n

    If you are presenting your new spring-summer collection, you could tell your audience that you are going to start off with new tops, followed by shorts, and finish off with outfit combinations. That way, those who want to know more about outfit combinations will stick around till the end.<\/p>\n<\/div>\n

    This being said, overly scripted Lives have the ability to come across as ingenuine. Script outlines will give some room for your presenter to improvise and add their own personality to the live session.<\/p>\n

     <\/p>\n

    Equipment and lighting ??<\/strong><\/h2>\n

    You don\u2019t need expensive equipment to run a successful Live, but it\u2019s important to still maintain a quality of video that matches the quality of your brand.<\/p>\n

    If people see that your video is low-quality, there is a greater chance that they will associate your products with being low-quality.\u00a0To avoid this, be sure to make sure you have the right:<\/p>\n