{"id":16527,"date":"2022-07-05T10:00:38","date_gmt":"2022-07-05T07:00:38","guid":{"rendered":"https:\/\/iconicerp.com\/?p=16527"},"modified":"2022-06-30T23:19:46","modified_gmt":"2022-06-30T20:19:46","slug":"advantages-independents-have-over-amazon","status":"publish","type":"post","link":"https:\/\/iconicerp.com\/ar\/advantages-independents-have-over-amazon\/","title":{"rendered":"Advantages Independents Have Over Amazon"},"content":{"rendered":"

 <\/p>\n\n\n\n
Some articles suggest Amazon is the death of small and independent retailers, while others say there is nothing to be concerned about. Whatever your opinion is of the future, there is no doubt that the face of Australian Retail will change, just as other markets have, with Amazon\u2019s arrival in Australia in the near future. Here are the Advantages Independents Have Over Amazon.<\/p>\n

Here at Lightspeed, we strongly believe in the power, passion, and potential of independent retailers. We talk to owners and employees of these businesses each and every day, and it\u2019s great to see independents getting creative and adapting their businesses to suit their markets. Here are a few things independent retailers can do, that Amazon simply can\u2019t.<\/p>\n

1. Location. You have a space, so get creative.<\/h2>\n

Your brick-and-mortar retail space can be so much more than just a large closet of products. See it as an experiential space. Something we see more and more here in Australia is retailers incorporating one of our biggest loves\u2026coffee! Get some people in the door with a small cafe or specialty treats. Can you run workshops after hours? Could you hold events related to your industry? Think of unique ways in which you can improve the customer experience. Read our blog post to learn how a web store adds more value to your brick-and-mortar retail space.<\/p>\n

2. Get personal. Put a face to your brand, online.<\/h2>\n

Unlike Amazon, you\u2019re not a faceless giant. A simple but effective \u2018About Us page on your webshop is a great way for customers to connect with your brand. To go the extra mile, add a video to your web store or social media featuring your employees talking about your product. Remember, it is not just about the product you\u2019re selling but the people selling it.<\/p>\n

3. Product knowledge. You have experience, share it.<\/h2>\n

This can vary depending on the exact industry that you\u2019re in, but it\u2019s important to remember that product knowledge can go far beyond the in-store conversation. There are so many channels of communication these days, share your expertise through as many as possible. This could be anything from a blog that is pushed out through your newsletter, to a paid Instagram video that demonstrates the benefits of your product.<\/p>\n

\"Advantages<\/a><\/h2>\n

4. Community. You have locals, get them involved.<\/h2>\n

In the same vein as leveraging your physical location, you can bring your community together. See your business as more than just a walk-in-walk-out experience. One of our great customers in Sydney, Two Monkeys Cycling, holds regular cycle sessions with their customers. This is an amazing way to build loyalty and it helps to get to know your customers on a more personal level.<\/p>\n

If you\u2019re not in an \u2018active\u2019 industry like cycling, perhaps it is about encouraging your community to be socially responsible. Can you work with local charities or provide workplace training to young people? All of these initiatives need to be communicated to your customers. Millennials in particular prefer to purchase from places where they know their money is going deeper than the owner\u2019s pocket.<\/p>\n

5. Agility. You can be nimble, you can be quick.<\/h2>\n

One of the most frustrating things about having a business get larger is that it takes longer to implement new ideas or make changes. This is due to anything from the impact it has on customers, the number of internal sign-offs, or even the amount of research needed due to the breadth of its offering. When you are independent, often these barriers do not exist. Use this to your advantage. Don\u2019t let the \u2018too busy bug\u2019 get in the way, but instead get on top of it and give it a try. Want to start a social media campaign? Do it! Want to set up a loyalty program? Let\u2019s go!<\/p>\n

Most importantly in all of this, believe in the value your business can provide. If you don\u2019t see the value you offer, how will your customers? So with the arrival of Amazon to Australia, take heart in knowing that for all they offer, you can offer so much more.<\/p>\n

Hope this blog was helpful. Don\u2019t forget to follow us on\u00a0Instagram<\/a>. And for more tips on growing your cafe business,\u00a0Click here<\/a>!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

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Some articles suggest Amazon is the death of small and independent retailers, while others say there is nothing to be concerned about. Whatever your opinion is of the future, there is no doubt that the face of Australian Retail will change, just as other markets have, with Amazon\u2019s arrival in Australia in the near future. 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