{"id":16461,"date":"2022-07-04T10:00:03","date_gmt":"2022-07-04T07:00:03","guid":{"rendered":"https:\/\/iconicerp.com\/?p=16461"},"modified":"2022-07-09T17:28:33","modified_gmt":"2022-07-09T14:28:33","slug":"branding-tips-to-step-up-your-social-media-game","status":"publish","type":"post","link":"https:\/\/iconicerp.com\/ar\/branding-tips-to-step-up-your-social-media-game\/","title":{"rendered":"Branding Tips to Step Up Your Social Media Game"},"content":{"rendered":"\n\n\n
Not too long ago, consumers were only exposed to and influenced by brands that had the means to launch expensive commercials or magazine spreads. It was a market saturated by multimillion-dollar companies, airing commercials at the right time with the right message. Here are Branding Tips to Step Up Your Social Media Game.<\/p>\n

Now, those same companies are struggling, trying to stay relevant in a world that has seen a drastic shift online with the rise of social media. They are battling any teenager who has enough time to make YouTube videos or post engaging Instagram pictures. They are fighting the cute cat and puppy videos that go viral on Facebook while\u00a0they<\/i>\u00a0spend millions of dollars trying to create engaging content.<\/p>\n

Social media\u00a0has changed branding forever. It has given more power to consumers, and it has shaped the type of content and advertising they expect. Smart\u00a0eCommerce\u00a0businesses have to understand and play by the rules of the game. Otherwise, they will remain irrelevant online and their sales will suffer.<\/p>\n

Understanding social media platforms<\/strong><\/h2>\n

Before delving into how to use social media, let\u2019s list out some of the major platforms available and the users behind them. Facebook is still the king of all social media platforms. It boasts over\u00a02 billion monthly users<\/a>, followed by YouTube with over 1.8 billion users, and Instagram with 1 billion. Surpassing MySpace\u2019s fame, Facebook was one of the first social media platforms with massive success that is still around today.<\/p>\n

This means its users are becoming older and older.<\/p>\n

In a survey<\/a>, Facebook proved to be more popular among non-millennials, almost 44% of which say they use it every day. Millennials, on the other hand, are turning to Instagram and Snapchat instead. The same survey showed that about 34% of millennials ages 18-24, and 25% of millennials ages 25-34, are using Instagram daily. Use this knowledge to choose your platforms wisely.<\/div>\n

Users like human, authentic brands<\/strong><\/h2>\n

I bet you\u2019ve heard this many times before\u2014\u201chumanize your brand for social media\u201d\u2014but do you really understand and apply it to your own social branding? Being human on social media is more than using popular hashtags or slang in hopes of being relatable. It\u2019s allowing your eCommerce business to be transparent and honest, and, most importantly, to have a personality. That\u2019s what\u2019s going to make your brand more human and memorable.<\/p>\n

Unfortunately, many brands fall short in trying to \u201chumanize\u201d their brand because they are scared of being too bold or non-inclusive with their audience. They opt for being safe and formal, which can come across as inauthentic (social media users hate this by the way).<\/p>\n

A study<\/a>\u00a0found that 91% of consumers want the brands they follow to be authentic in their posts, and value \u201chonesty about products and services\u201d the most.<\/div>\n

So, don\u2019t be scared of being more colloquial than usual on social media. Use the platform to your advantage by giving color and personality to your brand. Wendy\u2019s followed this advice and is one of the top brands on Twitter, thanks to their snarky comments.<\/p>\n

\"Branding<\/a><\/strong><\/h2>\n

Consistency is key to remaining relevant to users<\/strong><\/h2>\n

Social media\u2019s nature is fast. Someone can be viral today and forgotten tomorrow. Thus, it\u2019s important to not only be relevant but make the proper efforts to remain that way. Consistency in posting, messaging, and looking and feeling is key. For instance, posting quality content consistently will allow you to stay on the top of everyone\u2019s mind, strengthening your eCommerce brand.<\/p>\n

It will also allow you to nurture potential customers that may have liked your page at some point, or that may have become aware of your brand through advertising. Remember that the customer\u2019s purchasing journey requires many touch points before resulting in a sale. Someone interested in your product may have found you on Facebook and may only buy from your store after being exposed to the brand through multiple other social media channels.<\/p>\n

Having a consistent message and look and feel will help shape your brand\u2019s personality. This is essential when influencing users to make a purchase because it\u2019s what makes your brand relatable and more attractive.<\/p>\n

The best way to achieve overall consistency is by planning out an organic posting schedule to complement your\u00a0social media marketing campaigns.\u00a0By planning and scheduling posts in advance, you\u2019ll make sure you never miss a post. It will also give you an overview of the whole schedule to make sure your message and images are consistent with your brand.<\/p>\n

Take advantage of free or affordable post-scheduling options to build a successful planner. For example, Hootsuite<\/i><\/a>\u00a0is a very useful tool to schedule posts for any social media.\u00a0Later<\/i><\/a>\u00a0is another great scheduling tool specifically for Instagram.<\/p>\n

Leverage Influencers<\/strong><\/h2>\n

Social media influencers have become indispensable for brands. They have so much power, that many of them have become millionaires just by doing promotions or even starting their own brands. Besides allowing brands to benefit from their huge following, influencers offer many other advantages. Instant social proof is a big one because, naturally, many people relate to or look up to their favorite influencers. Thus, if they use or wear a particular product, chances are the majority of their followers will want to buy the same products.<\/p>\n

Note:<\/strong>\u00a0Beware of influencers with an over-saturated feed of sponsored content. Their \u201cinfluence\u201d might not be as effective with their followers anymore if all they do is promote products. Also, lots of followers won\u2019t always translate into big sales for you, and often,\u00a0micro-influencers\u00a0are just as effective, if not more.<\/div>\n

Leverage the power of influencers to shape your brand\u2019s personality and choose the ones that embody your brand. For instance, if your brand sells protein shakes, you may not want to get a fashion blogger to advertise it. Whoever you choose has to fit your buyers\u2019 persona so that they identify with him or her; that\u2019s the only way they can successfully influence a purchase decision.<\/p>\n

When looking for the ideal influencer, compare his or her followers with their level of engagement (likes and comments). There has to be a balance, otherwise, the followers may be fake, so be cautious. To make the searching process more effective, you can use a tool such as\u00a0BrandSnob<\/a>. This app allows you to build a campaign for influencers to bid on.<\/p>\n

Branding has changed quite a bit over the years. Thanks to social media, consumers\u2019 engagement and expectations of brands have completely shifted. Make sure you stay on top of all the latest trends to remain relevant in your industry.<\/p>\n

Hope this blog was helpful. Don\u2019t forget to follow us on\u00a0Instagram<\/a>. And for more tips on growing your cafe business,\u00a0Click here<\/a>!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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