{"id":16306,"date":"2022-06-26T23:00:38","date_gmt":"2022-06-26T20:00:38","guid":{"rendered":"https:\/\/iconicerp.com\/?p=16306"},"modified":"2022-06-27T17:41:26","modified_gmt":"2022-06-27T14:41:26","slug":"the-retailers-guide-to-selling-internationally","status":"publish","type":"post","link":"https:\/\/iconicerp.com\/ar\/the-retailers-guide-to-selling-internationally\/","title":{"rendered":"The Retailer\u2019s Guide to Selling Internationally"},"content":{"rendered":"<table class=\"aligncenter\" style=\"width: 71.4353%; border-collapse: collapse; border-style: none; height: 5104px;\">\n<tbody>\n<tr>\n<td style=\"width: 851.862px;\">Cross-border e-commerce has taken off in the last few years. <a href=\"https:\/\/www.digitalcommerce360.com\/2021\/02\/23\/pandemic-prompts-the-worlds-online-shoppers-to-buy-more-cross-border\/\">A recent survey found<\/a> that 32% of online shoppers bought more from retailers located in other countries, and 51% plan to do it more often in the future. Retailers who have been considering selling internationally have an eager and willing market waiting if you make the right moves. Here is The Retailer\u2019s Guide to Selling Internationally.<\/p>\n<p>Between translation, currency exchanges, shipping logistics, and international law, it might <i>seem<\/i> like international eCommerce is intimidating to try to tackle. However, with technology built to streamline your business and by teaming up with partners specialized in international shipping logistics, selling internationally is within reach.<\/p>\n<p>In this article, we\u2019ll break down how you can take your eCommerce site to the world (and why):<\/p>\n<ul>\n<li aria-level=\"1\">The advantages of selling internationally\n<ul>\n<li aria-level=\"2\">Where you should start selling<\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\">How to enable international eCommerce\n<ul>\n<li aria-level=\"2\">Choosing how to sell<\/li>\n<li aria-level=\"2\">Translation and localization<\/li>\n<li aria-level=\"2\">Cross-border retail pricing<\/li>\n<li aria-level=\"2\">International eCommerce taxes<\/li>\n<li aria-level=\"2\">International shipping<\/li>\n<li aria-level=\"2\">Return policy<\/li>\n<li aria-level=\"2\">Marketing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"gb-background-color-grey shortcode-cta gb-flex gb-flex--center-horizontal gb-flex--center-vertical\"><\/div>\n<h2 id=\"section1\"><strong>Why should I start selling internationally?<\/strong><\/h2>\n<p>Ecommerce already breaks down barriers. Online shoppers aren\u2019t bound by time and space. Whether they\u2019re in your city with a hankering to shop at 3 AM or they\u2019re located halfway across the country and want to make a purchase, they can. Because you\u2019re available online, you don\u2019t lose those sales.<\/p>\n<p>International eCommerce takes that principle to the next level. Now, instead of being across the country, a shopper could be across the globe. You open your business up to a much wider customer base, provided you can let them know who you are and why they should shop with you.<\/p>\n<p>While selling internationally comes with its own unique costs, it also has the potential to be lucrative because of that expanded customer base.<\/p>\n<h3><strong>What countries should I operate my eCommerce business in?<\/strong><\/h3>\n<p>Where you decide to set up shop depends on your budget for shipping and localization, as well as the potential market for your products.<\/p>\n<p>As an example, a Canadian shoe retailer wanting to open up their products to the American market would be set for localization\u2014even with spelling convention differences, their English site would function just fine for American shoppers, and Americans and Canadians use the same shoe sizing system. They would only need to factor in shipping costs, which might mean shipping to Alaska and the lower 48 states, but not Hawaii.<\/p>\n<p>Meanwhile, an American Spanish book retailer looking to open up their products to the Canadian market has two points of consideration beyond shipping costs:<\/p>\n<ul>\n<li aria-level=\"1\">Spanish books are a more niche product in Canada than in the USA\u2019s other neighbor, Mexico.<\/li>\n<li aria-level=\"1\">In order to sell products in Quebec, one of Canada\u2019s most populous provinces, they\u2019ll\u00a0need to create a French version of their website, emails, packaging, and product details.<\/li>\n<\/ul>\n<p>It may be more worthwhile for the Spanish book retailer to expand into Mexico first, especially as they might already have a Spanish version of their website. They can then revisit expanding into Canada once their Mexican operations are up and running profitably. Niche markets and translation costs can certainly be worth it, but starting with the surer bet gives the retailer more security and a bigger budget when it comes time to try to crack other markets.<\/p>\n<p>To determine where you want to sell, start with market research about the country you want to expand into. What other e-commerce companies have done well there? What is the average buying power of its citizens? Is there an official statistics and data agency, like <a href=\"https:\/\/www.statcan.gc.ca\/en\/subjects-start\/retail_and_wholesale\">Statistics Canada<\/a>, tracking retail sales data?<\/p>\n<p>Next, research the laws about eCommerce, taxes, and illegal goods in the country. Contact a lawyer for help with this step\u2014it\u2019s best to have expert advice.<\/p>\n<p>Once you\u2019re sure there\u2019s a market opportunity and no insurmountable legal hurdles, you can start drafting up a budget to get your new international operations off the ground.<\/p>\n<h3><strong>Are there any products that can\u2019t be sold internationally?<\/strong><\/h3>\n<p>There are heavy restrictions on some products that make international e-commerce a no-go. CBD oil, for example, <a href=\"https:\/\/www.frontierlabel.com\/blog\/cbd-oil-shipping-guide-how-and-where-can-you-legally-ship-cbd\"><i>can\u00a0<\/i>be sold internationally in select countries<\/a>, but there\u2019s a lot of red tape around the process. The CBD generally needs to be hemp-based, and there are strict regulations on how much THC can be in the oil.<\/p>\n<p>Firearms are also tricky. US law\u00a0allows for the export of firearms,\u00a0but other countries need to be on board as well. Being able to export doesn\u2019t mean much if shoppers in your prospective new market can\u2019t buy your goods.<\/p>\n<p>As a rule of thumb, any product with domestic restrictions\u2014such as CBD, firearms, alcohol, tobacco, and vape products\u2014will be difficult to sell internationally, but won\u2019t always be impossible.<\/p>\n<p>But even if you don\u2019t sell any of the typically restricted products, you still might not be able to sell your entire catalog in a new country. There may also be laws and restrictions on products that are perfectly fine at home. Baby walkers are\u00a0<a href=\"https:\/\/www.canada.ca\/en\/health-canada\/services\/consumer-product-safety\/advisories-warnings-recalls\/information-canadians-travelling-outside-canada.html\">illegal in Canada<\/a>, for example. If you\u2019re looking to start selling your infant care products in the Canadian market, you won\u2019t be able to sell baby walkers to those shoppers.<\/p>\n<h2 id=\"section2\"><strong><a href=\"https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/06\/Supply-Chain-graphic-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16308 size-full\" src=\"https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/06\/Supply-Chain-graphic-1.jpg\" alt=\"The Retailer\u2019s Guide to Selling Internationally\" width=\"1000\" height=\"700\" srcset=\"https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/06\/Supply-Chain-graphic-1.jpg 1000w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/06\/Supply-Chain-graphic-1-430x301.jpg 430w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/06\/Supply-Chain-graphic-1-150x105.jpg 150w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/06\/Supply-Chain-graphic-1-700x490.jpg 700w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/06\/Supply-Chain-graphic-1-300x210.jpg 300w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/06\/Supply-Chain-graphic-1-768x538.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a>How to enable international eCommerce transactions<\/strong><\/h2>\n<p>Selling internationally is a big opportunity, so it\u2019s important to do it right. Once you\u2019ve picked your new international target market and made sure you can sell your products there, it\u2019s time to get your online operations ready.<\/p>\n<h3><strong>Choosing how to sell<\/strong><\/h3>\n<p>Before you sell internationally, you\u2019ll need to decide\u00a0<i>how\u00a0<\/i>you\u2019re going to sell. You have two options: international marketplaces or your own website.<\/p>\n<p>International marketplaces include Alibaba, Etsy, and eBay\u2014marketplaces where customers expect to buy from sellers in faraway countries.<\/p>\n<p>While selling on these platforms puts your products in front of shoppers who potentially didn\u2019t know you were an option, they come with setbacks. They all have their own fees on top of the taxes and payment processing you\u2019ll need to pay, and\u00a0<i>they\u00a0<\/i>get the brand recognition, not you. You get little control over how your store page displays and what your product pages look like, and you blend into the crowd as just another name instead of a company with a unique presence.<\/p>\n<div><strong>Don\u2019t forget the importance of synchronized inventory management.\u00a0<\/strong>Marketplaces aren\u2019t connected to your inventory management system, so you don\u2019t get the benefit of automatically-updating stock levels and might oversell. If you\u2019re going to sell on a marketplace, make sure you implement integration between the site and your POS backend.<\/div>\n<p>If you decide to\u00a0internationalize your website, you won\u2019t have to pay extra transaction fees and you\u2019ll be in charge of your brand and customer experience. You\u2019ll need to do some work to get your name out there\u2014marketing through ads and social posts, for example\u2014but the amount of control you get in return can\u2019t be underestimated.<\/p>\n<p>Selling through your own site also bypasses any potential stock-level management hiccups without the need for integration. With Lightspeed eCommerce, for example, every time an item is sold, your stock levels are automatically updated across your business. It\u2019s a few seconds of automatic updating at the moment that save you time and headaches across the board.<\/p>\n<h3><strong>Translation and localization<\/strong><\/h3>\n<p>If you plan to expand and sell internationally in countries that speak a different language, make sure you\u2019re prepared.<\/p>\n<p>Some jurisdictions\u2014like, as noted, Quebec\u2014require you to translate your online operations in their entirety, including all of your product and information pages and your email notifications. Even in countries that don\u2019t require this, you\u2019ll reach more shoppers if they can access your site in a language other than English. It\u2019s just good business.<\/p>\n<p>But beyond that, you\u2019ll need to be able to communicate with customers in their language\u2014if you hire someone to translate your site, you might also need to hire someone who can provide customer service in the local language, too. You could also hire a freelance translator as needed.<\/p>\n<p>Keep in mind that even if two countries speak the same language, there may be significant differences in spelling, grammar, and word choice conventions between them. If you\u2019re planning to open your site up to the Latin American market, you\u2019ll need to account for dialect differences lest you end up innocently describing a product with a word that\u2019s offensive in some countries.<\/p>\n<h3><strong>Cross-border retail pricing<\/strong><\/h3>\n<p>Sure, you\u00a0<i>could\u00a0<\/i>just sell to international customers in your local currency. However, that\u2019d be confusing for shoppers, as they\u2019d need to convert currencies on their own as they browse. It\u2019d be a hassle and feeling hassled leads to abandoned carts.<\/p>\n<p>A better idea is to enable the local currency for the country you\u2019re looking to start selling internationally. Currency exchange rates are constantly changing, so trying to keep your entire store\u2019s prices up to date might sound intimidating, but good news: eCommerce platforms like Lightspeed eCommerce automate the process for you. When shoppers choose to browse your site in their currency, they\u2019ll see prices based on live exchange rates.<\/p>\n<p>Even though your international shoppers will see your prices in their local currency, you should still be getting paid in your currency, which is good news for your bookkeeping\u2014you don\u2019t need to keep track of currency exchange fees while selling internationally.<\/p>\n<h3><strong>International eCommerce taxes<\/strong><\/h3>\n<p>Alright, now we\u2019re getting into the tricky stuff: taxes.<\/p>\n<p>Your shoppers generally pay the taxes for the state, province, or country <i>they\u2019re\u00a0<\/i>located in, not where you\u2019re located (though this isn\u2019t a hard and fast rule). This means when you open up your business to international markets, you\u2019re agreeing to take on the tax collection and reporting requirements for wherever it is you\u2019re doing business, as well as your domestic market.<\/p>\n<p>There\u2019s no one-size-fits-all advice here. Tax law is complicated.<\/p>\n<p>The good news is that platforms like Lightspeed eCommerce can track tax rates for you so you don\u2019t need to enter every individual rate.<\/p>\n<p>When doing business in a new country, check with an accountant to see if there are any unusual tax rates you need to be aware of and what your liability for reporting taxes is.<\/p>\n<h3><strong>International shipping<\/strong><\/h3>\n<p>Free shipping is a winner for online shoppers, but should you offer it for international transactions? The cost of international shipping might make it prohibitive to offer, though you could set a much higher threshold to qualify.<\/p>\n<p>Third-party logistics companies like\u00a0<a href=\"https:\/\/www.easypost.com\/\">EasyPost<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.shipstation.com\/\">ShipStation<\/a>\u00a0are absolutely necessary here. You could handle international shipping yourself, but why would you? They\u2019ll take care of the details for you\u2014just make sure you have the\u00a0Harmonized System codes\u00a0for your products so your shipping partner can accurately calculate any applicable tariffs.<\/p>\n<h3><strong>Return policy<\/strong><\/h3>\n<p>For the most part, your return policy shouldn\u2019t be different for your international shoppers. However, if you\u2019ve been covering the cost of return shipping for your domestic shoppers\u2014and you should be, it\u2019s a winner\u2014you\u2019ll need to decide if you want to do that for international shoppers, too.<\/p>\n<p>Whatever you decide, be sure you clearly state what aspects of your return policy apply to your domestic and international shoppers on your website.<\/p>\n<h3><strong>Marketing<\/strong><\/h3>\n<p>Once you\u2019re all set up for selling internationally, time to let potential shoppers know.<\/p>\n<p>For maximum impact, you\u2019ll want to set aside some budget for paid social media ads. When breaking into a new country, you can\u2019t be sure your current organic social media reach will be enough just yet\u2014you need to establish a presence first.<\/p>\n<p>Research the\u00a0demographics of each social media platform\u00a0and platform usage statistics in the country you\u2019re selling in to decide where to start. You might want to consider advertising a grand opening promotion to entice potential shoppers.<\/p>\n<h2><strong>Get your business set up to sell internationally<\/strong><\/h2>\n<p>Selling internationally takes some work to set up, but it can be worth it. In exchange for some time setting up new currencies and shipping methods, potentially a little translation, you open your business up to whole new markets. With more online shoppers willing to buy cross-border, there\u2019s never been a better time to consider it.<\/p>\n<p>Having a platform designed to help you internationalize your store makes it just that much easier\u2014and that\u2019s where Lightspeed eCommerce can help. If you\u2019d like to talk about how Lightspeed helps you go global,\u00a0<a href=\"https:\/\/www.lightspeedhq.com\/pos\/talk-to-a-product-expert\/\">get in touch.<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">{randomimage}wp-content\/uploads\/banners,100%,auto,Random image,https:\/\/iconicerp.com\/apply-for-trial\/{\/randomimage}<\/p>","protected":false},"excerpt":{"rendered":"<p>Cross-border e-commerce has taken off in the last few years. A recent survey found that 32% of online shoppers bought more from retailers located in other countries, and 51% plan to do it more often in the future. Retailers who have been considering selling internationally have an eager and willing market waiting if you make the right moves.<\/p>","protected":false},"author":1,"featured_media":16311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[320],"tags":[249,295,296,238,247,246,217,233,182,221,243,297,225,298,299,229,245,239,300,240,237,226,251,301,253,254,302,223,241,242,227,218,181,255,256,303,228,258,304,305,306,259,260,219,230,250,244,307,232,308,248,220,236,257,222,309,234,231,235,224,310,311,252,312],"class_list":["post-16306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-aliphia","tag-best-pos-system-for-restaurant","tag-busy-clover","tag-clover","tag-daftra","tag-dexef","tag-epos","tag-epos-now","tag-erp","tag-erp-software","tag-foodics","tag-free-inventory-software","tag-ginesys-in","tag-gofrugal","tag-hdpos-smart","tag-helcim","tag-investopedia","tag-it-retail","tag-it-retail-jio-gst","tag-korona","tag-lavu","tag-lightspeed","tag-loyverse","tag-marg-retail-pos","tag-matgry","tag-medaderp","tag-mrl-posnet","tag-mybillbook-in","tag-odoo","tag-oracle","tag-paycafe","tag-point-of-sale","tag-pos","tag-pos-meaning","tag-pos-system","tag-posist","tag-quickbooks","tag-restaurant","tag-restaurant-pos-software","tag-restaurant-pos-system","tag-restaurant-software","tag-restaurants-near-me","tag-restaurants-nearby","tag-retail-software","tag-revel","tag-rewaatech","tag-sap","tag-saral-pos","tag-shopify","tag-shopkeep","tag-smacc","tag-software","tag-square","tag-square-pos","tag-tally","tag-tally-shoper-9","tag-toast","tag-touchbistro","tag-upserve","tag-vend","tag-vend-pos","tag-whatsapp","tag-zoho","tag-zopper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Retailer\u2019s Guide to Selling Internationally - IconicERP Cloud<\/title>\n<meta name=\"description\" content=\"Cross-border e-commerce has taken off in the last few years. 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