{"id":15288,"date":"2022-05-29T22:18:55","date_gmt":"2022-05-29T19:18:55","guid":{"rendered":"https:\/\/iconicerp.com\/?p=15288"},"modified":"2022-06-27T17:41:34","modified_gmt":"2022-06-27T14:41:34","slug":"exploring-the-advantages-and-disadvantages-of-ecommerce","status":"publish","type":"post","link":"https:\/\/iconicerp.com\/ar\/exploring-the-advantages-and-disadvantages-of-ecommerce\/","title":{"rendered":"Exploring the Advantages and Disadvantages of Ecommerce"},"content":{"rendered":"<table class=\"aligncenter\" style=\"width: 75.4126%; border-collapse: collapse; border-style: none; height: 3047px;\">\n<tbody>\n<tr>\n<td style=\"width: 851.862px;\">Many small business owners venture into the land of online sales without fully understanding all of the advantages and disadvantages of pursuing eCommerce. Quantifying the value of adding eCommerce to your brick-and-mortar business can be challenging. To help you weigh some of the benefits and struggles of setting up a shop online, here is a definitive guide to Exploring the Advantages and Disadvantages of Ecommerce.<\/p>\n<p>In this post, we\u2019ll go over:<\/p>\n<ul>\n<li aria-level=\"1\">What eCommerce is<\/li>\n<li aria-level=\"1\">The advantages of eCommerce<\/li>\n<li aria-level=\"1\">The disadvantages of eCommerce<\/li>\n<\/ul>\n<div class=\"gb-background-color-grey shortcode-cta gb-flex gb-flex--center-horizontal gb-flex--center-vertical\"><\/div>\n<h2 id=\"section1\"><strong>What is eCommerce?<\/strong><\/h2>\n<p>Before we jump into the advantages and disadvantages of eCommerce, let\u2019s take a look at exactly what it is. At a basic level, eCommerce is\u00a0the business of buying and selling products and services online. Some of the first eCommerce retailers to gain popularity in the digital age were Amazon and eBay.<\/p>\n<p>In the years since the eCommerce market has grown rapidly. Recent research shows that over 227 million Americans shopped online in 2020 compared to 209 million in 2016. This growth can be attributed to an increase in technological literacy, the growing proliferation of mobile devices, and an increase in society\u2019s value for convenience in completing day-to-day tasks. The result? An on-demand lifestyle, where anything is available with the click of a mouse or the tap of a button.<\/p>\n<p>For retail merchants who only sell in their brick-and-mortar locations, eCommerce can seem like an attractive option. Especially since the\u00a0market for eCommerce\u00a0is projected to grow significantly in the foreseeable future. But it\u2019s important to investigate all of the advantages and disadvantages of eCommerce.<\/p>\n<h2 id=\"section2\"><strong>The advantages of eCommerce<\/strong><\/h2>\n<p>Here are some of the things you should take into consideration when deciding whether or not to launch an eCommerce presence.<\/p>\n<h3><strong>1. You\u2019ll reach more customers<\/strong><\/h3>\n<p>A major advantage of eCommerce is the potential to reach thousands of new customers daily. Traditional brick-and-mortar businesses are limited to the customer base that lives and works in the vicinity of the store, or those that pass through while traveling. However, if you start an online retail presence, you\u2019ll never again be limited by geography. Essentially, if you can promote your shop online and people are interested in your products, anyone in the world could be your customer, provided you are willing to ship to them.<\/p>\n<p>In a survey of\u00a0store owners with a retail website, nearly half stated that they noticed a significant increase in customers after going digital, and 64 percent said they had a measurable increase in revenue.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. You\u2019re literally\u00a0<i>always<\/i>\u00a0open<\/strong><\/h3>\n<p>The ability to have customers complete orders 24 hours a day is invaluable. A potential customer can roll over in bed at 4 AM, think of something they want to buy, search for it on your site and\u00a0make the purchase instantly. And you, the small business owner, don\u2019t have to pay for the resources to physically keep a store open 24 hours a day.<\/p>\n<h3><strong>3. The cost is lower for both sides<\/strong><\/h3>\n<p>On the supply side, eCommerce stores can remain open without paying staff to run the registers and manage the store. On the demand side, shoppers don\u2019t have to pay travel costs in order to make a purchase.<\/p>\n<p>A winter storm might stop a person from making the drive to a mall, or paying a visit to your local business, but it won\u2019t limit a visit to an online store, reinforcing the effects of cost and convenience on the popularity of eCommerce in the modern era.<\/p>\n<h2 id=\"section3\"><strong><a href=\"https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/20160727062438-ecommerce-1-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15289 size-full\" src=\"https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/20160727062438-ecommerce-1-1.jpeg\" alt=\"Exploring the Advantages and Disadvantages of Ecommerce\" width=\"1000\" height=\"700\" srcset=\"https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/20160727062438-ecommerce-1-1.jpeg 1000w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/20160727062438-ecommerce-1-1-430x301.jpeg 430w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/20160727062438-ecommerce-1-1-150x105.jpeg 150w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/20160727062438-ecommerce-1-1-700x490.jpeg 700w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/20160727062438-ecommerce-1-1-300x210.jpeg 300w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/20160727062438-ecommerce-1-1-768x538.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a>Disadvantages of eCommerce<\/strong><\/h2>\n<p>Thus far, adding an eCommerce website to your already successful retail establishment probably sounds like a great idea. But just as it is important to explore the advantages of eCommerce, it is also important to explore the disadvantages as well.<\/p>\n<h3><strong>1. Customers have concerns about privacy and security<\/strong><\/h3>\n<p>Some consumers are still wary about giving out personal information, especially credit and debit cards, to online sources. The fact is, that instances of fraud have increased with the growth of the eCommerce sector, so online stores have to have secure systems, encrypted payment software, and other safeguards against online fraud. We\u2019re not saying that you won\u2019t get orders purely because of security concerns. But it\u2019s something to keep in mind.<\/p>\n<h3><strong>2. Lack of in-store engagement with customers<\/strong><\/h3>\n<p>Especially for certain industries like apparel, nothing can replace the personal experience that a brick-and-mortar store offers. In-store engagement with customers\u00a0is something many businesses are trying to preserve, even as technology continues to change the retail space.<\/p>\n<p>The ability to speak with a sales assistant about your needs and issues is often more helpful than trying to find or compare products on your own. Of all the advantages and disadvantages of eCommerce, losing the ability to look your customer in the eye and explain to them the value of your goods is the biggest loss.<\/p>\n<p>Also, online shopping only provides a handful of pictures of the product and information on size\/fit\/fabric. If you\u2019re lucky, you might see a video. Many shoppers still need more information available to make choices. Tactile considerations, such as how an item feels or how the texture comes into play, as well as how the clothing will fit, all make a big difference when it comes to consumer purchases.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. The added cost of operating an online store<\/strong><\/h3>\n<p>Web hosting for online stores is not as expensive as, say, keeping a physical store open at all hours, but the\u00a0costs of setting up and maintaining an eCommerce site do add up. It also means you, the small business owner, either have to add more hours of work to your own plate or hire someone new to set up, operate, and manage your online store. You\u2019ll also need more skilled labor trained in digital marketing and technology to make sure you get the most out of your eCommerce investment. For some small business owners, this is too much to add to their already full plate.<\/p>\n<p>The alternative is to choose a POS system like Lightspeed that includes an\u00a0integrated online store. This approach is much easier and usually more affordable than building an online store from scratch using one of the dozens of dedicated eCommerce platforms out there. You\u2019ll also get the added bonus of having your store and POS linked together which can simplify inventory management and improve business reporting among many other benefits.<\/p>\n<p>Ready to launch your online store?\u00a0<a href=\"https:\/\/iconicerp.com\/ar\/contact-us-2\/\" target=\"_blank\" rel=\"noopener\">Talk to an IconicERP expert<\/a>\u00a0to learn how our retail point of sale and integrated eCommerce store can help you get started.<\/p>\n<p><span style=\"color: #ffffff;\">Exploring the Advantages and Disadvantages of Ecommerce, Exploring the Advantages and Disadvantages of Ecommerce.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\">{randomimage}wp-content\/uploads\/banners,100%,auto,Random image,https:\/\/iconicerp.com\/apply-for-trial-2\/{\/randomimage}<\/p>","protected":false},"excerpt":{"rendered":"<p>Many small business owners venture into the land of online sales without fully understanding all of the advantages and disadvantages of pursuing eCommerce.\u00a0Quantifying the value of\u00a0adding eCommerce to your brick-and-mortar business can be challenging. To help you weigh some of the benefits and struggles of setting up a shop online, here is <\/p>","protected":false},"author":1,"featured_media":15290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[321],"tags":[249,295,296,238,247,246,217,233,182,221,243,297,225,298,299,229,245,239,300,240,237,226,251,301,253,254,302,223,241,242,227,218,181,255,256,303,228,258,304,305,306,259,260,219,230,250,244,307,232,308,248,220,236,257,222,309,234,231,235,224,310,311,252,312],"class_list":["post-15288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pos-equipments","tag-aliphia","tag-best-pos-system-for-restaurant","tag-busy-clover","tag-clover","tag-daftra","tag-dexef","tag-epos","tag-epos-now","tag-erp","tag-erp-software","tag-foodics","tag-free-inventory-software","tag-ginesys-in","tag-gofrugal","tag-hdpos-smart","tag-helcim","tag-investopedia","tag-it-retail","tag-it-retail-jio-gst","tag-korona","tag-lavu","tag-lightspeed","tag-loyverse","tag-marg-retail-pos","tag-matgry","tag-medaderp","tag-mrl-posnet","tag-mybillbook-in","tag-odoo","tag-oracle","tag-paycafe","tag-point-of-sale","tag-pos","tag-pos-meaning","tag-pos-system","tag-posist","tag-quickbooks","tag-restaurant","tag-restaurant-pos-software","tag-restaurant-pos-system","tag-restaurant-software","tag-restaurants-near-me","tag-restaurants-nearby","tag-retail-software","tag-revel","tag-rewaatech","tag-sap","tag-saral-pos","tag-shopify","tag-shopkeep","tag-smacc","tag-software","tag-square","tag-square-pos","tag-tally","tag-tally-shoper-9","tag-toast","tag-touchbistro","tag-upserve","tag-vend","tag-vend-pos","tag-whatsapp","tag-zoho","tag-zopper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exploring the Advantages and Disadvantages of Ecommerce - IconicERP Cloud<\/title>\n<meta name=\"description\" content=\"Many small business owners venture into the land of online sales without fully understanding all of the advantages and disadvantages of pursuing eCommerce.\u00a0Quantifying the value of\u00a0adding eCommerce to your brick-and-mortar business can be challenging. 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