{"id":15098,"date":"2022-06-01T22:00:46","date_gmt":"2022-06-01T19:00:46","guid":{"rendered":"https:\/\/iconicerp.com\/?p=15098"},"modified":"2022-06-27T17:41:32","modified_gmt":"2022-06-27T14:41:32","slug":"how-to-write-product-descriptions-that-sell","status":"publish","type":"post","link":"https:\/\/iconicerp.com\/ar\/how-to-write-product-descriptions-that-sell\/","title":{"rendered":"How to Write Product Descriptions That Sell"},"content":{"rendered":"<table class=\"aligncenter\" style=\"width: 73.4858%; border-collapse: collapse; border-style: none; height: 5285px;\">\n<tbody>\n<tr>\n<td style=\"width: 851.862px;\">Everyone knows the importance of good product photos on your website, but when it comes to finalizing a sale and getting customers to press the \u201cbuy\u201d button, words become equally important in giving context to your images and pushing customers to buy.\u00a0 This is where writing a\u00a0<strong>product description<\/strong> comes in. Here is an example of How to Write Product Descriptions That Sell.<\/p>\n<p>You need to show\u00a0<i>and<\/i>\u00a0tell to make a sale.<\/p>\n<p>Fortunately, you don\u2019t need to be a professional writer to write a great product description. You just need a thorough knowledge of your product and your customer.<\/p>\n<p>These nine steps will show you how to write product descriptions that resonate with shoppers and their wallets.<\/p>\n<h3><strong>How to write product descriptions that sell<\/strong><\/h3>\n<ol>\n<li><span style=\"color: #ff6600;\"><strong>Start with your buyer persona<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Share the product benefits<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Include details that enhance photos<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Write for the senses<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Tell a story<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Use adjectives cautiously<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Provide social proof<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Break up text<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Don\u2019t forget keywords<\/strong><\/span><\/li>\n<\/ol>\n<h2 id=\"section1\"><b>1. Start with your buyer persona<\/b><\/h2>\n<p>When you write a product description, you need to know who will be reading it.<\/p>\n<p>Think about your target customer. Imagine you\u2019re chatting casually with them. Or picture yourself standing next to them in a store, telling them about a product. How would the conversation go?<\/p>\n<h3><strong>Think about the following questions when you create your buyer persona:<\/strong><\/h3>\n<ul>\n<li>What are their interests and preferences?<\/li>\n<li>What type of person are they?<\/li>\n<li>Do they appreciate the humor or are they more serious?<\/li>\n<li>Why do they go to your store?<\/li>\n<li>What are their pain points or challenges?<\/li>\n<li>What are their aspirations?<\/li>\n<\/ul>\n<p>Use that language and tone in your product description to relate to the buyer. Choose words and phrases your customers would use.\u00a0<a href=\"https:\/\/www.marinelayer.com\/collections\/gals-new\/products\/striped-lexi-daytime-dress-navy-white-stripe?variant=28639446794314\">Marine Layer\u2019s<\/a>\u00a0target customer is someone who embraces an easy but active lifestyle and wants casual clothing that\u2019s both stylish and casual.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter wp-image-59902\" src=\"https:\/\/assets.lightspeedhq.com\/img\/2019\/08\/c83ca5aa-marine-layer.jpg\" alt=\"How to Write Product Descriptions That Sell\" width=\"698\" height=\"397\" data-src=\"https:\/\/assets.lightspeedhq.com\/img\/2019\/08\/c83ca5aa-marine-layer.jpg\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59905 lazyloaded\" src=\"https:\/\/assets.lightspeedhq.com\/img\/2019\/08\/a25c8da1-screen-shot-2019-08-27-at-10.42.53-am.png\" alt=\"\" width=\"705\" height=\"373\" data-src=\"https:\/\/assets.lightspeedhq.com\/img\/2019\/08\/a25c8da1-screen-shot-2019-08-27-at-10.42.53-am.png\" \/><\/p>\n<p>As you can see from the product description above, their copy uses contractions and humor, which makes the tone of voice sound conversational and relaxed.<\/p>\n<p>Aligning your product description to your brand tone will ensure your copy and brand image is consistent across all sections of your website.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"section2\"><b>2. Share the product benefits<\/b><\/h2>\n<p>A common mistake is to only focus on features when you\u2019re writing a product description. While it\u2019s important to show features, it\u2019s equally important to connect them to the product\u2019s actual benefits.<\/p>\n<h3><b>What\u2019s the difference between a product feature and a benefit?\u00a0<\/b><\/h3>\n<p>A feature is a factual statement about a product (like what materials it\u2019s made of or how much it weighs), while a benefit is an experience or perk that the product delivers.<\/p>\n<p>A benefit is the real motivation behind the purchase. This could be things like the materials used to make the product long-lasting or its lightweight making it breathable and comfortable.<\/p>\n<p><strong>Feature:<\/strong>\u00a0Made of a linen blend.<\/p>\n<p><strong>Benefit:<\/strong>\u00a0Breathable and perfect for hot weather.<\/p>\n<h3><strong>Ask yourself these questions to discover your product\u2019s benefit:<\/strong><\/h3>\n<ul>\n<li>What\u2019s in it for the customer?<\/li>\n<li>How will the product make their life better?<\/li>\n<li>What problem does this product solve?<\/li>\n<\/ul>\n<p>Consider the experience that your product delivers and describe it. A buyer isn\u2019t interested in mundane details; they want to know what happens when they purchase it. By using descriptive words prospective customers will be able to visualize and clearly understand the benefits.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"section3\"><b>3. Include details that enhance photos<\/b><\/h2>\n<p>Sometimes, just looking at the pictures of a product online can leave you with any questions. Product descriptions should clarify any ambiguity that the photos may present.<\/p>\n<p>A good example is how clothing sellers that use models in their photos should include the height and clothing size of the model. This gives you a better idea of how the clothing will fit you.<\/p>\n<h3><b>Details to include in a product description:<\/b><\/h3>\n<ul>\n<li>Features: size, weight, materials, ingredients, and any other pertinent information about the product components.<\/li>\n<li>Benefits<\/li>\n<li>Certifications<\/li>\n<\/ul>\n<p>Using visuals and copy together helps shoppers get a more complete understanding of what they\u2019re buying and prevents any potential misunderstandings, disappointments, or even negative store reviews after a purchase.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"section4\"><b>4. Write for the senses<\/b><\/h2>\n<p>Since online shoppers can\u2019t touch the products, your product description needs to speak to their senses.<\/p>\n<p>Describe how the product feels, smells, sounds and tastes. Your job is to help the shopper imagine that they\u2019re holding the product in their hands. This might require using more specific words instead of general terms.\u00a0Describing a blanket as being soft might be a bit general, but saying it\u2019s \u201cvelvety\u201d or \u201cfeathery\u201d elicits an image that goes beyond \u201csoft\u201d.<\/p>\n<p>If you sell food, avoid generic terms like \u201cdelicious\u201d, since this term could mean different things to different people. Chocolate, for example, could be \u201csilky\u201d or \u201cbold.\u201d<\/p>\n<p>It\u2019s your time to expand your vocabulary, get descriptive and bring out the wordsmith in you!<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"section5\"><b>5. Tell a story<\/b><\/h2>\n<p>Everyone loves a good story. Your description is your one chance to help your reader imagine what it would be like to own your product.<\/p>\n<p>Your company\u2019s\u00a0content marketing and copywriting\u00a0should be part of your overall storyline. Your product description is a key part of it.<\/p>\n<p>First, provide them with context. Use the benefits you identified and describe how the customer will feel by owning and using your product. Stories help appeal to the customer\u2019s emotions, and emotions sell products.<\/p>\n<p>Another way to connect the shopper to the item they\u2019re viewing is to tell the story of the product itself. How and where was it made? Is there anything special about it that someone wouldn\u2019t know by simply looking at it? Give your customer the story behind the product.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"section6\"><b>6. Use adjectives cautiously<\/b><\/h2>\n<p>It\u2019s tempting to go crazy with adjectives because you think your product is \u201cexcellent\u201d and \u201cthe best,\u201d but adjectives that aren\u2019t supported with real information make buyers skeptical.<\/p>\n<p>Here are some words to avoid, according to the marketing experts at\u00a0Wishpond:<\/p>\n<ul>\n<li>Unique<\/li>\n<li>Revolutionary<\/li>\n<li>Innovative<\/li>\n<li>Popular<\/li>\n<li>Best in Class<\/li>\n<\/ul>\n<p>Instead, choose adjectives that describe attributes and benefits (like the ones that you write for the senses). If your product really is the best, provide proof, preferably from a third-party source, such as an award or customer review.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"section7\"><b>7. Provide social proof<\/b><\/h2>\n<p>When it comes to new shoppers, you have to gain their trust before you gain their business. With every click on your website, shoppers are looking for signs that you\u2019re trustworthy.<\/p>\n<p>How can you gain their trust? A great way to do that is through online reviews. 78% of consumers trust online reviews as much as a personal recommendations.<\/p>\n<p>Provide them with a sense of security by adding social proof such as product reviews. If your product won an award, mention that. If it was featured in the press, add an excerpt from the review. Or use a quote from a customer. Photos that show someone using the product in photos can also add credibility.<\/p>\n<p>Any proof or external validation you can provide potential customers will get you one step closer to getting your next sale.<\/p>\n<h2 id=\"section8\"><b>8. Break up text<\/b><\/h2>\n<p>While it may be tempting to include a lot of copy, it\u2019s possible to overload a customer.<\/p>\n<p>Choose your words wisely and be concise when describing the benefits and telling the story. Then break down details and features using bullet points.<\/p>\n<p>A page with white space is easy to scan and read. Don\u2019t forget to choose a font and type size that is easily readable.<\/p>\n<p>The Daily Edited, a boutique that sells monogrammed items, uses a simple typestyle and bullets to make its product pages clean and inviting.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"section9\"><b>9. Don\u2019t forget keywords<\/b><\/h2>\n<p>Last, but most definitely not least: optimize your product descriptions for search engines by using keywords in your descriptions that a customer might use to find you. This can help boost your ranking as well as your sales.<\/p>\n<p>By incorporating relevant keywords into your product\u2019s descriptions you\u2019ll increase the probability of being found on search engine results pages. It\u2019s important to use keywords in your descriptions and also include them in your page titles, meta descriptions, and alt-image tags.<\/p>\n<p>But how do you decide which keywords to use?<\/p>\n<h3><strong>When deciding on appropriate keywords for your product description, consider metrics like:\u00a0<\/strong><\/h3>\n<ul>\n<li>Keyword volume: The search volume for a specific keyword.<\/li>\n<li>Similar keywords: As the name suggests, these are the keywords that resemble your selected keyword.<\/li>\n<li>Keyword competition score: How hard it is to rank for that keyword in search engines like Google.<\/li>\n<\/ul>\n<p>Thankfully, there are plenty of tools that can help you to find out which keywords to incorporate. Tools like\u00a0<a href=\"https:\/\/www.semrush.com\/\">SEMrush<\/a>,\u00a0<a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>,\u00a0and\u00a0<a href=\"https:\/\/moz.com\/\">Moz<\/a>, are great websites to research and find the keyword that\u2019s right for you.<\/p>\n<p>Want to learn more about how <a href=\"https:\/\/iconicerp.com\/ar\/\">iconicERP<\/a> can help you become a successful owner? Talk to one of our experts today.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\">{randomimage}wp-content\/uploads\/banners,100%,auto,Random image,https:\/\/iconicerp.com\/{\/randomimage}<\/p>","protected":false},"excerpt":{"rendered":"<p>Everyone knows the importance of good product photos on your website, but when it comes to finalizing a sale and getting customers to press the \u201cbuy\u201d button, words become equally important in giving context to your images and pushing customers to buy.\u00a0 This is where writing a\u00a0product description comes in. Here is an example <\/p>","protected":false},"author":1,"featured_media":15124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[320],"tags":[249,295,296,238,247,246,217,233,182,221,243,297,225,298,299,229,245,239,300,240,237,226,251,301,253,254,302,223,241,242,227,218,181,255,256,303,228,258,304,305,306,259,260,219,230,250,244,307,232,308,248,220,236,257,222,309,234,231,235,224,310,311,252,312],"class_list":["post-15098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-aliphia","tag-best-pos-system-for-restaurant","tag-busy-clover","tag-clover","tag-daftra","tag-dexef","tag-epos","tag-epos-now","tag-erp","tag-erp-software","tag-foodics","tag-free-inventory-software","tag-ginesys-in","tag-gofrugal","tag-hdpos-smart","tag-helcim","tag-investopedia","tag-it-retail","tag-it-retail-jio-gst","tag-korona","tag-lavu","tag-lightspeed","tag-loyverse","tag-marg-retail-pos","tag-matgry","tag-medaderp","tag-mrl-posnet","tag-mybillbook-in","tag-odoo","tag-oracle","tag-paycafe","tag-point-of-sale","tag-pos","tag-pos-meaning","tag-pos-system","tag-posist","tag-quickbooks","tag-restaurant","tag-restaurant-pos-software","tag-restaurant-pos-system","tag-restaurant-software","tag-restaurants-near-me","tag-restaurants-nearby","tag-retail-software","tag-revel","tag-rewaatech","tag-sap","tag-saral-pos","tag-shopify","tag-shopkeep","tag-smacc","tag-software","tag-square","tag-square-pos","tag-tally","tag-tally-shoper-9","tag-toast","tag-touchbistro","tag-upserve","tag-vend","tag-vend-pos","tag-whatsapp","tag-zoho","tag-zopper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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