{"id":14587,"date":"2022-06-02T22:00:33","date_gmt":"2022-06-02T19:00:33","guid":{"rendered":"https:\/\/iconicerp.com\/?p=14587"},"modified":"2022-06-27T17:41:31","modified_gmt":"2022-06-27T14:41:31","slug":"how-to-build-your-brand-with-instagram","status":"publish","type":"post","link":"https:\/\/iconicerp.com\/ar\/how-to-build-your-brand-with-instagram\/","title":{"rendered":"How to Build Your Brand With Instagram"},"content":{"rendered":"<table class=\"aligncenter\" style=\"height: 100%; width: 75%; border-collapse: collapse; border-style: none;\">\n<tbody>\n<tr style=\"height: 3447px;\">\n<td style=\"width: 851.862px; height: 3447px;\">Are you struggling to create awareness for your brand? Social media is a great way to get the word out. No doubt, brand awareness is important for your business growth. To achieve this growth, all you need to do is to push your brand hard enough on social media. Read on for our best tips on How to Build Your Brand With Instagram, and get ready to springboard your retail business with Instagram.<br \/>\nSocial media has been around for a while and isn\u2019t going anywhere. In fact, 85% of businesses use social media primarily for brand awareness. If you\u2019re an independent business or entrepreneur looking to get started on the \u2018gram, this short guide is for you.<\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><strong>Getting to know your audience<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Crafting the right look and feel for brand awareness<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Using Stories, Reels, and Live posts<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Making sales with Instagram Shopping<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Final thoughts<\/strong><\/span><\/li>\n<\/ul>\n<h3>Getting to know your audience<\/h3>\n<p>First things first: Instagram users are people, just like you and me. That means they respond best to content that feels both like it was made by people, and specifically for people like them. That\u2019s where personalization comes in. According to TechTarget, personalization is \u201ca means of meeting the customer\u2019s needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits.\u201d<\/p>\n<p>This basically means that as a business, you should be actively looking into who your target customer, and by extension, your target Instagram audience is. The best place to start? Get some information on your current followers, and tailoring your content around what you think they might enjoy.<\/p>\n<p>Luckily, if you have an Instagram business account (which you should if you\u2019re looking to increase brand awareness for your business), you can use the Instagram app itself to see all sorts of data on your current base: from age to location and much more.<\/p>\n<p>Once you have some basic data about your Instagram followers, it\u2019s time to do some thinking about what type of content will resonate with them. Or, if your current followership is different from your store\u2019s target customer, think through how you might pivot the type of content you make to better speak to your target audience. There are many different ways to do this\u2014from bringing in a younger face to speak more directly to a younger demographic, to changing up the overall look and feel of your account. Speaking of which:<\/p>\n<h3>Crafting the right look and feel for brand awareness<\/h3>\n<p>One of the best things about Instagram is how much room there is for variety, creativity, and self-expression. But unfortunately, that also means that the platform can be overwhelming, especially if you don\u2019t have a background in graphic design or photography. But finding the right feel for your Instagram presence can do so much for your overall brand awareness. Ideally, your Instagram should be an extension of your brand itself, so when thinking through how you\u2019d like your Instagram to look, it\u2019s important to focus on things like your current logo, website, or any design features already in place. You want to grow your Instagram organically out of existing color schemes, font choices, and overall aesthetic design.<\/p>\n<p>So, take a few minutes to think through your current look: what do you like, and what do you think could be added to? How might you describe the look of your brand? From there, you can play around with adding grid posts, as well as stories and other Instagram features (which we\u2019ll get into a little later) that feel in line with what you already have, and make you excited about your brand.<\/p>\n<p>You should also definitely not be afraid to look to others for inspiration. There are literally millions of well-curated accounts out there to provide inspiration as far as color palettes, photography styles (flat lays, landscape photos, product photos), and even caption writing. Study these accounts, analyzing what about them in particular that you like and what aspects of what they do might be adaptable for your own brand.<\/p>\n<p>It\u2019s also important to take a look at your competitors. Think of the biggest name in your specific industry or vertical, and take a look at their page. Better yet, give them a follow so you can stay up to date with current industry trends, and show some goodwill towards fellow businesses along the way.<\/p>\n<p>Once you have all your stylistic inspiration, analysis, and ideas hammered out, you might be wondering how to turn the ideas into actual posts. These days, there are a ton of free software services and apps out there that can help anyone, even someone new to graphic design, play around with their photos. Services like Canva are particularly popular and user-friendly. Once you settle on a platform, get in there and start playing around. One of the best ways to understand the look and feel of your Instagram is to experiment. And remember, one of the beauties of Instagram is that you can delete anything you don\u2019t like.<\/p>\n<h3><a href=\"https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/ins.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14595 size-full\" src=\"https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/ins.jpg\" alt=\"How to Build Your Brand With Instagram\" width=\"1000\" height=\"700\" srcset=\"https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/ins.jpg 1000w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/ins-430x301.jpg 430w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/ins-150x105.jpg 150w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/ins-700x490.jpg 700w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/ins-300x210.jpg 300w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/ins-768x538.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a>Using Stories, Reels, and Live posts<\/h3>\n<p>While the original grid post will always have a place in the success of your Instagram account, over the past few years, the Instagram platform has grown to include all sorts of other ways to engage with your audience and create content. Having a good handle on these other forms of content, while keeping a cohesive overall strategy in mind, can work wonders in terms of expanding your social selling reach and brand awareness. Let\u2019s take a look at a few tools in the Instagram toolkit.<\/p>\n<h4>Stories:<\/h4>\n<p>For creating content on the fly, nothing beats an Instagram story. These little pieces of content\u2014which include both images and videos, are great because you post them and they disappear 24 hours later.<\/p>\n<p>Because of this, stories can be great for advertising flash sales, promoting other creators\u2019 content within your niche, or even just trying out a new type of content that you\u2019re a little unsure about. When it comes to stories, more can be more, as the dynamic nature of this type of content lends itself to many bite-sized pieces as opposed to something more polished. Think of stories as the potato chips of your overall social selling strategy.<\/p>\n<h4>Reels:<\/h4>\n<p>The new kid on the block of the Instagram world, reels have been steadily growing in popularity since their introduction. Simply put, these are a sort of video equivalent to a grid post: a short video in which you have complete creative freedom to discuss anything. Based on the popular TikTok format, Reels can be harnessed for showing off your products, talking through customer pain points (and how your product solves them!) or simply showing off your brand\u2019s personality to a wide audience of people who are interested in this short, engaging video format.<\/p>\n<h4>Live posts:<\/h4>\n<p>Got something to say, and want to say it in real-time? Then going live might be the right type of content for you. Going \u201cLive\u201d is simply turning your account into a live stream, allowing you to interact with your audience in real time. Lives can be a great way to do a product demo, or have someone important to your business, like a founder or CEO, come and answer some questions.<\/p>\n<p>While lives may feel high stakes because they can\u2019t be re-done, like stories, they disappear from your feed after they\u2019re over (unless you choose to save them to your highlights), so don\u2019t feel like everything needs to be perfect in order to go live. If you have something to say, and if your brand\u2019s personality lends itself to an off-the-cuff or behind-the-scenes kind of display, going live might be the easiest way to get what you want to say out there.<\/p>\n<h3>Making sales with Instagram Shopping<\/h3>\n<p>Did you know? You can set up your Instagram account to enable shopping directly through the app. This handy new feature applies to grid posts, stories, and even reels.<\/p>\n<p>One of the best ways to increase sales for your business is to reduce something called \u201cfriction.\u201d Friction simply means the number of steps, time, and energy it takes for a potential customer to make a purchase, visit your site, or otherwise convert. And one of the best ways to reduce friction is by letting customers shop for something without having to be redirected to your website. Instagram Shopping is a seamless way to keep your customer\u2019s eyes on your brand and allow them to shop all at once, from the comfort of their own Instagram feed.<\/p>\n<h3>Final Thoughts<\/h3>\n<p>If you\u2019re a retailer looking to expand your reach online, social selling is a revenue opportunity just waiting to be unlocked. By crafting the right experience for your brand and leveraging Instagram\u2019s powerful commerce tools, you can turn your social media strategy into a full-blown online sales channel.<\/p>\n<p>We hope this short guide has given you some quick and easy tips to get started on your social commerce journey. To continue the fun, check out some of our other resources to learn about all things retail, e-commerce, and social selling. And as always, don\u2019t hesitate to reach out to our experts with any questions about what <a href=\"https:\/\/iconicerp.com\/ar\/\">IconicERP<\/a> can do for you!<\/p>\n<p><span style=\"color: #ffffff;\">How to Build Your Brand With Instagram, How to Build Your Brand With Instagram. How to Build Your Brand With Instagram, How to Build Your Brand With Instagram.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\">{randomimage}wp-content\/uploads\/banners,100%,auto,Random image,https:\/\/iconicerp.com\/{\/randomimage}<\/p>","protected":false},"excerpt":{"rendered":"<p>Social media has been around for a while and isn\u2019t going anywhere. In fact, 85% of businesses use social media primarily for brand awareness. If you\u2019re an independent business or entrepreneur looking to get started on the \u2018gram, this short guide is for you. Read on for our best tips on How to Build Your Brand With Instagram, and get ready <\/p>","protected":false},"author":1,"featured_media":14596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[320],"tags":[249,295,296,238,247,246,217,233,182,221,243,297,225,298,299,229,245,239,300,240,237,226,251,301,253,254,302,223,241,242,227,218,181,255,256,303,228,258,304,305,306,259,260,219,230,250,244,307,232,308,248,220,236,257,222,309,234,231,235,224,310,311,252,312],"class_list":["post-14587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-aliphia","tag-best-pos-system-for-restaurant","tag-busy-clover","tag-clover","tag-daftra","tag-dexef","tag-epos","tag-epos-now","tag-erp","tag-erp-software","tag-foodics","tag-free-inventory-software","tag-ginesys-in","tag-gofrugal","tag-hdpos-smart","tag-helcim","tag-investopedia","tag-it-retail","tag-it-retail-jio-gst","tag-korona","tag-lavu","tag-lightspeed","tag-loyverse","tag-marg-retail-pos","tag-matgry","tag-medaderp","tag-mrl-posnet","tag-mybillbook-in","tag-odoo","tag-oracle","tag-paycafe","tag-point-of-sale","tag-pos","tag-pos-meaning","tag-pos-system","tag-posist","tag-quickbooks","tag-restaurant","tag-restaurant-pos-software","tag-restaurant-pos-system","tag-restaurant-software","tag-restaurants-near-me","tag-restaurants-nearby","tag-retail-software","tag-revel","tag-rewaatech","tag-sap","tag-saral-pos","tag-shopify","tag-shopkeep","tag-smacc","tag-software","tag-square","tag-square-pos","tag-tally","tag-tally-shoper-9","tag-toast","tag-touchbistro","tag-upserve","tag-vend","tag-vend-pos","tag-whatsapp","tag-zoho","tag-zopper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build Your Brand With Instagram - IconicERP Cloud<\/title>\n<meta name=\"description\" content=\"Social media has been around for a while and isn\u2019t going anywhere. 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