{"id":14507,"date":"2022-05-28T23:26:13","date_gmt":"2022-05-28T20:26:13","guid":{"rendered":"https:\/\/iconicerp.com\/?p=14507"},"modified":"2022-06-27T17:41:34","modified_gmt":"2022-06-27T14:41:34","slug":"5-facebook-and-google-ad-targeting-tips-for-profit","status":"publish","type":"post","link":"https:\/\/iconicerp.com\/ar\/5-facebook-and-google-ad-targeting-tips-for-profit\/","title":{"rendered":"5 Facebook And Google Ad Targeting Tips for Profit"},"content":{"rendered":"<table class=\"aligncenter\" style=\"width: 73.3345%; border-collapse: collapse; border-style: none; height: 4517px;\">\n<tbody>\n<tr>\n<td style=\"width: 851.862px;\">If a business owner wants to be successful today, they must have a reasonable marketing strategy with a target audience in mind. However, as we all know, merely considering one\u2019s target audience is not enough when attempting to improve a company\u2019s ad campaign these days. In this article, we\u2019ll cover 5 Facebook And Google Ad Targeting Tips for Profit.<\/p>\n<p>Targeted ads are useful but setting up your ads effectively can be a bit tricky.<\/p>\n<p>We\u2019ve written a quick guide to preparing you for using targeted ads:<\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><strong>What types of targeted ads you should use<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>What kinds of audiences you can build with ad targeting<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>5 tips to get the most out of your targeted ads<\/strong><\/span><\/li>\n<\/ul>\n<h3>What kinds of targeted ads should retailers use?<\/h3>\n<p>There are many ways retailers can promote themselves online. Nearly every social media site and search engine allow you to set targeted demographics for your ads.<\/p>\n<p>With so many options, it can be hard to know where to focus. Do you want to place Google search ads? Instagram ads? Promote your tweets or Pinterest pins? What about Bing?<\/p>\n<p>To make the workload more manageable, try focusing on one or two types of targeted ads at first. We recommend starting with Google display ads and Facebook ads.<\/p>\n<p>With a reach of over 94% of US internet users, the Google Display Network is the best way to reach niche audiences. With Google display ads, retailers can place visual ads on a network of websites and apps across the internet. If you use responsive display ads, they\u2019ll automatically adjust how they look to fit in with the site they\u2019re appearing on, causing less friction for the viewer.<\/p>\n<p>Facebook, meanwhile, is the most popular social media site. 2.9 billion people log on monthly. Granted, you won\u2019t be reaching all 2.9 billion with every ad; the suggested Facebook targeting audience size is between 1000 to 50,000. Still, with that many people accessing the site, you have the chance to get really granular with your ad targeting.<\/p>\n<p>Using both Google display ads and Facebook ads ensures retailers have some of the widest possible coverage before expanding out to other platforms. It\u2019s an efficient place to start optimizing ads and learning about ad audiences.<\/p>\n<h3>What kinds of audiences can I build with ad targeting?<\/h3>\n<p>Ad targeting is about building an audience that\u2019s more likely to want your products. You can build audiences around location, interests, habits, behavior, and more.<\/p>\n<p>You could, for example, run a Facebook ad campaign targeting fans of a particular cooking show over 35 who are in your state in the weeks leading up to Thanksgiving to catch the eyes of home chefs who would love your new line of cookware. Or you could target your Google display ads to women who have interacted with your business before, so they already have an affinity for you and the comfy-but-stylish high heel shoes you sell.<\/p>\n<p>After all, ad targeting is about a lot more than what\u2019s on the surface.<\/p>\n<p>When you\u2019re building your audiences, consider:<\/p>\n<h4><strong>Demographics<\/strong>:<\/h4>\n<p>age, gender, education, job title, and more. The basic facts about a person. These are useful, but they should be used in combination with other targeting.<br \/>\n<strong>Interests and affinity<\/strong>: this is where you start to find the really juicy specifications. These can be hobbies, movies, shows, types of products\u2014really, anything a person is passionate about. This is how you can find potential customers who are more likely to be interested in your product.<br \/>\n<strong>\u0639\u062f\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/strong>: there\u2019s no point in finding the perfect customer if they\u2019re located somewhere too far away to visit you or if they\u2019re located in a country you don\u2019t ship to.<br \/>\n<strong>Life events<\/strong>: if you\u2019re placing a Google display ad, you can target users who have been identified as going through particular life events, such as moving or graduating from college.<br \/>\n<strong>Behavior<\/strong>: on Facebook, this means targeting audiences based on consumer behavior, like advertising hand cream to people who have purchased beauty products before. For Google, this means targeting in-market segments\u2014people whose behavior signals they\u2019re ready to buy soon.<br \/>\n<strong>Existing customers<\/strong>: one of the hardest parts of the sales journey is convincing someone to buy for the first time. After you get over that hump, it\u2019s easier to convince customers to come back. Targeting people who have interacted with your business in some way helps you tap into customer loyalty.<\/p>\n<h3><a href=\"https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/how-to-stop-google-and-facebook-ads-hero-753288077.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14514 size-full\" src=\"https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/how-to-stop-google-and-facebook-ads-hero-753288077.jpg\" alt=\"5 Facebook And Google Ad Targeting Tips for Profit\" width=\"1000\" height=\"700\" srcset=\"https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/how-to-stop-google-and-facebook-ads-hero-753288077.jpg 1000w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/how-to-stop-google-and-facebook-ads-hero-753288077-430x301.jpg 430w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/how-to-stop-google-and-facebook-ads-hero-753288077-150x105.jpg 150w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/how-to-stop-google-and-facebook-ads-hero-753288077-700x490.jpg 700w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/how-to-stop-google-and-facebook-ads-hero-753288077-300x210.jpg 300w, https:\/\/iconicerp.com\/wp-content\/uploads\/2022\/05\/how-to-stop-google-and-facebook-ads-hero-753288077-768x538.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a>5 tips to get the most out of targeted ads<\/h3>\n<p>Don\u2019t just set it and forget it\u2014take a careful approach to your targeted ads, and don\u2019t forget to keep tweaking them as needed.<\/p>\n<p>Here are some tips.<\/p>\n<h4>1. Have a clearly defined goal<\/h4>\n<p>Why do you want to run your ads? Are you looking for more sales during a particular season? Are you catching the eyes of holiday shoppers? Launching a new product? Opening a new location?<\/p>\n<p>Each of these goals needs a different approach to be effective.<\/p>\n<p>Let\u2019s say your goal is more conversions on your eCommerce site during a sale in June. Instead of just placing an ad for customers ready to buy, you can use your goal to narrow down your ad targeting:<\/p>\n<ul>\n<li>July 1st is known as Moving Day in Quebec because thousands of people across the province move to a new home at the same time. Your June sale might catch the eyes of Quebeckers who need a deal on something for their new place, so it\u2019d be a good idea to target people located in Quebec on Facebook and make sure your Google display ads are set to target people in a \u201cmoving soon\u201d life event.<\/li>\n<li>June is also a common month for college graduation ceremonies. You\u2019ll want to be sure your display ads are targeting people in a \u201ccollege graduation\u201d life event because they might appreciate your sale. You\u2019ll also want to target gift-givers in town for the ceremony, so for your Facebook ads, you could build an audience of people 45 and up (to catch parents or older relatives) in cities with a high number of college students.<br \/>\nWe can see that by being specific in your goal, you can identify more targeted audiences. It pays off to take a minute to define exactly what you want out of a given ad campaign beyond simply more sales.<\/li>\n<\/ul>\n<h4>2. Target buyers directly<\/h4>\n<p>It\u2019s important to remember that your buyer is not always your consumer.<\/p>\n<p>While your usual target audience may be the ones enjoying your product, the product is sometimes being purchased as a gift by a parent, spouse, or friend. During the holidays, traditional gift-giving occasions, and big seasonal events (like wedding season or back to school), you\u2019ll want to be sure at least some of your ads are addressed to a buyer who isn\u2019t the end-user of a product.<\/p>\n<p>This means that the full package\u2014your ad copy and other creative assets, as well as your targeted audience\u2014should be focused on influencing the buyer. Your ads should communicate that your product would make the perfect gift for your usual target audience. Take our college graduate example from above; we carefully selected an audience that would be more likely to be giving gifts in addition to our audience of college graduates.<\/p>\n<p>Your Facebook targeting can get pretty straightforward here. In January and February, if you want to advertise engagement rings, flowers, and chocolates to partners looking for gifts, you can use prior purchase behavior to pinpoint gift-givers specifically interested in what you\u2019ve got to sell them.<\/p>\n<p>Your Google display ad targeting can use contextual targeting to catch gift-givers and buyers. This means you select keywords relevant to their specific purchase intent\u2014such as holiday gift ideas, flowers near me, and back-to-school supplies\u2014and Google will automatically place your ads across the Display Network to reach the right people.<\/p>\n<h4>3. Build custom audiences<\/h4>\n<p>Casting a wider net won\u2019t always lead to better results, especially if you\u2019re in a highly competitive industry. Being more specific will put your ads in front of the right people at the right time.<\/p>\n<p>Say you\u2019re a shopper who sees an ad for a new tea kettle. You like how it looked and you had been searching for new kettles the day before, so you\u2019re in the mood to buy. You click the ad, make an order for curbside pickup and come home the next day with your new tea kettle.<\/p>\n<p>And then you see an ad for the same tea kettle.<\/p>\n<p>Are you likely to keep buying? Probably not\u2014you already have your kettle. But you\u2019re far more likely to buy tea and mugs and descaler liquid for your new kettle.<\/p>\n<p>In order to capture that energy, a retailer would use custom audiences for their Facebook ad targeting. Take the people who have converted from your ads already, build a custom audience with all those people and exclude them from the ad sets they\u2019ve converted from. Include them in other, more relevant ad sets to keep the purchase journey going.<\/p>\n<h4>4. Budget for your targeted ads effectively<\/h4>\n<p>You can build targeted audiences out of people who have interacted with your business in some way through both Facebook and Google. You might be tempted to place most of your budget there\u2014after all, it\u2019s generally easier to keep a customer than make a customer.<\/p>\n<p>However, if you don\u2019t focus on bringing new business to you, your retargeting audiences won\u2019t grow and you\u2019ll eventually see less ROI.<\/p>\n<p>Try a budget split weighted more towards new conversions than retargeting\u2014a 75\/25 split would be a good place to start.<\/p>\n<h4>5. Test, measure, and improve<\/h4>\n<p>A major benefit to having multiple ads is that you can use the different creatives and ad targeting tactics to test which ones are more effective at converting your audience. When you know which ones are doing better than others, you can adjust your strategy to maximize the results of your campaign.<\/p>\n<p>Luckily, both Google and Facebook make it easy to track and optimize a campaign.<\/p>\n<p>For your Google display ads, you can use the Insights page to check for trends relevant to your business and ads. Google will give you demand forecasts to predict future interest, audience insights so you can see who is converting to your ads and more. With this information, you can proactively adjust your audience targeting to capture the eyes of more engaged shoppers.<\/p>\n<p>The Insights in Meta Business Suite is a relatively new way to check your Facebook ad targeting performance, as well as any Instagram ads you place. You can use it to check on your ad performance and check trends, and see the demographics of the people who like your Facebook Page. Using that information, you can see where you need to tweak your budgets and adjust your audiences.<\/p>\n<h3>Get the most out of your targeted ads<\/h3>\n<p>Targeted ads put your products in front of the right people at the right time, helping you make conversions more efficiently. The algorithms behind Google and Facebook\u2019s targeting get more sophisticated all the time, allowing you to reach a more and more tailored audience.<\/p>\n<p>But if you don\u2019t have an online store, any potential ad performance growth is stopped in its tracks. You can only ever efficiently advertise to customers in your immediate area\u2014and eventually, you\u2019ll see diminishing returns.<\/p>\n<p>To truly reach the highest number of people ready and willing to buy, you need an eCommerce store. And you need one that makes your life easier instead of taking more hours out of your day.<\/p>\n<p>Want to learn more about how iconicERP can help you become a successful owner? Talk to one of our experts today.<\/p>\n<p><span style=\"color: #ffffff;\">5 Facebook And Google Ad Targeting Tips for Profit, 5 Facebook And Google Ad Targeting Tips for Profit. 5 Facebook And Google Ad Targeting Tips for Profit, 5 Facebook And Google Ad Targeting Tips for Profit.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">{randomimage}wp-content\/uploads\/banners,100%,auto,Random image,https:\/\/iconicerp.com\/{\/randomimage}<\/p>","protected":false},"excerpt":{"rendered":"<p>If a business owner wants to be successful today, they must have a reasonable marketing strategy with a target audience<\/p>","protected":false},"author":3,"featured_media":14515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[320],"tags":[249,295,296,238,247,246,217,233,182,221,243,297,225,298,299,229,245,239,300,240,237,226,251,301,253,254,302,223,241,242,227,218,181,255,256,303,228,258,304,305,306,259,260,219,230,250,244,307,232,308,248,220,236,257,222,309,234,231,235,224,310,311,252,312],"class_list":["post-14507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-aliphia","tag-best-pos-system-for-restaurant","tag-busy-clover","tag-clover","tag-daftra","tag-dexef","tag-epos","tag-epos-now","tag-erp","tag-erp-software","tag-foodics","tag-free-inventory-software","tag-ginesys-in","tag-gofrugal","tag-hdpos-smart","tag-helcim","tag-investopedia","tag-it-retail","tag-it-retail-jio-gst","tag-korona","tag-lavu","tag-lightspeed","tag-loyverse","tag-marg-retail-pos","tag-matgry","tag-medaderp","tag-mrl-posnet","tag-mybillbook-in","tag-odoo","tag-oracle","tag-paycafe","tag-point-of-sale","tag-pos","tag-pos-meaning","tag-pos-system","tag-posist","tag-quickbooks","tag-restaurant","tag-restaurant-pos-software","tag-restaurant-pos-system","tag-restaurant-software","tag-restaurants-near-me","tag-restaurants-nearby","tag-retail-software","tag-revel","tag-rewaatech","tag-sap","tag-saral-pos","tag-shopify","tag-shopkeep","tag-smacc","tag-software","tag-square","tag-square-pos","tag-tally","tag-tally-shoper-9","tag-toast","tag-touchbistro","tag-upserve","tag-vend","tag-vend-pos","tag-whatsapp","tag-zoho","tag-zopper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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